There Are Millions Of Illegal Immigrants Located Within

There are millions of illegal immigrants located within the United States, and every year that number increases. Illegal immigration has been and still is an ongoing battle that keeps emerging worldwide. The controversial debate of whether illegal immigrants are straining the economy or benefiting it is still being argued. Many Americans are uncertain if they should be for it or against it and at the same time people don’t really know if immigration in general is acceptable or a threat to the economy. Whether people believe that the effects of illegal immigrants have a negative or a positive impact on our society, it is still a tendentious topic to be debated about. Immigrants are people from other countries who enter another country†¦show more content†¦They re sending people that have lots of problems, and they re bringing those problems with us. They re bringing drugs. They re bringing crime. They re rapists. And some, I assume, are good people. Although Trump and many other Americans may assume that, how much of it is true? In an article that I researched, Rich Furman, thinks otherwise. He states â€Å"For instance, business leaders have often been outspoken about the importance of undocumented workers to their industries, and to our overall economy† which proves that illegal immigrants are important in many ways, and in this case it shows that illegal immigrants are a great impact to the economy (Furman 284). After reading this statement it led me to believe that not only are industries like construction and manufacturing growing which in my opinion is benefitting the economy, but at the same time unemployment rates have dec reased around the nation which an improvement is being made especially since the numbers are so high. Although some immigrants are considered assets to many companies and factories, it is believe that one of the most negative impact that many Americans believe is that illegal immigrants are stealing jobs away from United States citizens. This statement is what gets me every time because in my opinion from what I have seen is that the undocumented immigrants are shown out the doorShow MoreRelatedCommunity Health Center for the Uninsured and Undocumented Immigrants1499 Words   |  6 Pages Although the number of illegal immigrants is substantially growing on a daily basis, the national health care policies seem to fail in addressing their medical needs. This, however, is becoming a growing challenge because of the conflicts between medical ethics and immigration laws. Despite the alluded hope for this patients group within the immigration reform, the Patient Protection and Affordable Care Act (PPACA) fails to alleviate the burden of their unmet health care needs. Advocates of theirRe ad MoreIllegal Immigration Is The Land Of Freedom And Opportunity1208 Words   |  5 Pagesfreedom and opportunity. There has been an increasing number of illegal immigrants entering the country over the years. â€Å"It is estimated that more than 12 million undocumented immigrants currently reside within the United States, with this number projected to increase into the foreseeable future (Muschek 2015). The majority of illegal immigrants are Mexicans, â€Å"75% of all illegal immigrants come from Mexico† (Krogstad 2016). Illegal immigration can be defined as someone staying in a country withoutRead MoreAre Children Of Illegal Immigrants1122 Words   |  5 PagesPSA Essay Are Children of illegal immigrants entitled to a public education? Yes, as a matter of fact, they are! Their parents work for minimum wage and still pay taxes, therefor their child should be able to attend public school. How many Americans don’t work and live off the system, but yet their child still gets a public education? Most minors are placed under the care of the Department of Health and Human Services which offers education rights. After a while the child will be released intoRead MoreDifferences Of Immigration In The United States1478 Words   |  6 PagesAfter the election there were thousands who suggested that the United States had some harsh immigration laws, making it strikingly difficult for immigrants and refugees alike to enjoy the freedoms and human rights that the United States offers. However, in 2015 the United States accepted over 1-million permanent migrants which made it the #1 country for immigration. At the same time, the United States also held onto its top spot as one of the top refugee resettlement countries4. Comparatively, countriesRead MoreThe Legal Status Of Illegal Immigrants1482 Words   |  6 Pagesfrom the days of ancient Rome to the modern day USA in order to count the number of people that are living within a given territory. The goal is to count every single ind ividual once regardless of social status, race, ethnicity, or legal status. Although counting individuals sounds like an easy task, the US census is a burdensome task in which the government tries to account for 300 million residents at an estimated operation budget of 14 billion dollars (Singer, Census 2010 Can Count on Controversy)Read MoreThe Immigration Of The United States1632 Words   |  7 PagesEuropean to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents, refugeesRead MoreThe Immigration Of The United States1628 Words   |  7 PagesEurope an to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents, refugeesRead MoreIllegal Immigration And The United States1532 Words   |  7 Pagespermanent residence† (â€Å"immigrant†). In the beginning, America was the land of opportunity, which allowed people to have a chance at reaching success. Since then, the population has grown to over 320 million people. Because of the explosion of people entering the United States, a restriction must be instilled on the number of new foreigners who are allowed in. America is now well established, a nd the economy is not strong enough to support more than the population currently living within the borders. InRead MoreIllegal Immigrants in Lebanon Essays1564 Words   |  7 Pagesitself to be a receiving country, it has been a destination or transit state for illegal immigrants from all around the world. The country hosts today around 1,5 million refugees, including 1 million Syrians, 400,000 Palestinians, 50,000 Iraqis, and other nationalities (Tabar, 2010; â€Å"UNCHR-Lebanon†, 2013). Lebanon fulfills most of the factors cited by Gordon Hanson to qualify a country as a successful destination for illegal migrants. These factors includes geographic vicinity to home country, relativelyRead MoreImmigration Of The United States1618 Words   |  7 Pagesforeigners that travel here from various countries from different parts of the world. Within the 70,000 travelers, over 60,000 of them are tourists, businessmen, and students. In the United States currently, with every 2,000 legal immigrants, there are 5,000 illegal immigrants. Since the 1990’s, illegal immigrants have been tremendously outnumbering legal immigrants by millions. Because of this ruckus with illegal immigrants, U.S lawmakers have made many attempts to restructure the immigration laws so that

The Myth Of Witch Has Undergone A Strange Transformation

Over the centuries, the image and the meaning of a witch have undergone a strange transformation. Most people affiliate the word with that of a woman that practices some form of magic; often depicted as evil conjurers who laid curses on others. However, they have been a popular myth throughout the history of humanity. It is safe to assume that people created witches in order to explain some phenomena that existed in ancient times. With modern times, the concept of a witch is nothing more than a fictitious belief because science has discredited the existence of real witches; or perhaps real witches have evolved into something else. When the word witch comes to mind, most people would describe an old lady wearing dark clothes. The word†¦show more content†¦Especially in other regions of world. Witches have changed majorly between different cultures: Pagan witches, Puritan Witches, or even modern witches. The concept of witchcraft is complex and often varies depending on culture and societies. In European belief, witchcraft is associated with the pagan culture which predominated in most of the continent before Christianity expanded in Europe. Witchcraft was often associated with religious and medicinal roles. Bengt Ankarloo did an extensive research in the history of witchcraft, and in his book Witchcraft and Magic in Europe, he Ankarloo mentions that â€Å"The church sought to destroy paganism by ingestion [which] advanced the development of witchcraft, convincing those who remained attached to the old gods that they were really revering demons† (46). Bengt already gives us a good insight into how the infamous witches should really credit the church since they were initially trying to put a bad image on all pagan theology so that they could gain followers by establishing that demons were evil and people were worshiping Satan. Witches, before their antagonized image of the chu rch, belonged to cults that worshipped Dionysius, the ancient pagan god of wine and fertility. Women in these cults would often conduct and exhibit rites with â€Å"frenzied dancing and song, obscenity, and consumption of raw meat† (47) and there was a particular group known as the cult of Diana. The cult of Diana was unusual, whereas it was

Diamonds in the Data Mine free essay sample

1. Customer Relationship Management is a strategy used by many businesses in order to improve their relations with their customers; in this case Harrah’s entertainment differentiated itself from its competitors thanks to its CRM strategies. The most important strategy would be the clients’ significant database whereas Harrah’s main objective is to gain its clients loyalty by collecting as much information as possible about them. In order to get more into details they gathered the data in a very efficient way to be able to understand firstly the Customer’s worth, and then use it depending on the clients’ activities and preference. All of this information wouldn’t be gathered efficiently if it wasn’t from the use of recent technology facilities. Second of all, the customer service is necessarily to gain the customer’s trust and keep him coming back frequently. And the best way to do so is to train and encourage employees and this by rewarding them each time they highly considered the client’s needs. We will write a custom essay sample on Diamonds in the Data Mine or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lastly, in order to gain the customers loyalty, promotions and price discounts were taking into consideration. 2. First of all, the fact that Harrah’s put to use the most recent technology by focusing on developing the intellectual and technological capabilities in order to gather as much information as possible in a very detailed way, puts him ahead from all its competitors. In fact the creation of the innovative player-card program â€Å"Total gold† helped increase the client’s loyalty, this program wasn’t only able to gather simple data, but advanced enough to track the clients’ activity and identify him prior to his preferences and activities (300 GB transactional database). Another technology that Harrah’s was able to develop was quantitative models in order to predict the customer worth by understanding his lifetime value. 3. Harrah’s customers’ database focus was first of all a success, being able to gather database in such an efficient way and having for objective to gain the customer’s loyalty depending on his preferences. However, this can be a violation of privacy concerning the private lifestyle and activities of the client and then lead to misunderstandings. Not only that, but one of the technology implementation that Harrah’s tried to use (Total Gold) wasn’t as efficient as they predicted; they weren’t credible enough. In other words, they didn’t differentiate themselves from the competition, there wasn’t any uniformity in the program and customers weren’t motivated enough to come back. 4. Privacy can be a very sensible issue to handle, this is why clients hould be aware of the fact that all of their activities and lifestyle are recorded and gathered in a data mining program. Harrah’s should prevent them of that as soon as they enter the entertainment center. This would be a very good way to avoid miscommunication with customers and keep their trust. 5. Gather and analyze the clients’ database and gain their loyalty, having one of the most advanced technology tools to collect information as efficient as possible -Analyzing the clients’ activities. In other words measuring the amount of times the client was spending in a specific store, in order to understand how he thinks and get him to visit more frequently the store -Measure the lifetime value of the client by developing a quantitative model, where Harrah’s could focus on the potential worth over time of the customer -Pushing the customer service to its maximum, by inviting unsatisfied clients back or even calling loyal customers to get their feedbacks -Lastly, creating different tiers of customers (Gold, Platinum, and Diamond) a very efficient way to push clients to be more involved and wanting to earn the higher tiers because of the difference in the customer service.

Belonging Related Text free essay sample

George Orwell’s essays – related text ‘Marrakech’ explores the notion of ethnocentricity through a Eurocentric perspective, in which one is isolated at the consequence of differing morels. Orwell succeeds in doing so through various anecdotes â€Å"What does Morocco mean to a Frenchman? An orange-grove or a job in government service. † In essence this displays the failure of a migrant to withhold a deeper connection to the land. Orwell emotively describes the crippled elderly women who â€Å"answered with a shrill wail, almost a scream, which was partly gratitude but mainly surprise†, as a response to the charity he provided her with.The dramatic reaction displays her sense of alienation from her own homeland, at fault of those who are foreign, yet awfully powerful. This is furthered through the description of â€Å"the shy, wide-eyed Negro† where through his ignorance, he â€Å"has been taught that the white race are his masters, and still believes it. We will write a custom essay sample on Belonging Related Text or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † A sense of melancholy pervades this essay through the harsh truth â€Å"How much longer can we go on kidding these people? † displaying the indigenous peoples disconnection to a place that was originally theirs.While ‘Marrakech’ explores the notion that one does not belong to their homeland. This is juxtaposed through ‘Shooting an Elephant’ with Orwell’s alternative experience of belonging. Through Orwell’s ambivalence we see the highly controversial understanding of â€Å"the hollowness. . of the white man’s dominion in the East. † It is ironic that a â€Å"sub-divisional police officer† should feel self-conscious with such authority. Controversially he â€Å"was all for the Burmese† juxtaposed to the grotesque imagery of his deepest desire to â€Å"drive a bayonet into a Buddhist priest’s guts.

Vocabulary Essay Example For Students

Vocabulary Essay IntroductionOne of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. We will write a custom essay on Vocabulary specifically for you for only $16.38 $13.9/page Order now English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word MotherThe idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother. ? Mother Country? Mother Nature? Mother Figure? Mother Tongue? Mother BoardConnotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother. ? Father? Son? DaughterSemantic usage REGISTERMotherVery Formal British EnglishMumInformal British English MummyInformal British English mainly used by childrenMomInformal American EnglishMommyInformal American English mainly used by childrenMaInformal expression American and British English working class (often used with any much older woman)MamInformal North England English and Welsh (working class)MammyInformal Scottish English and North England English (working class)MamaOld expression used by upper class childrenMommaInformal American EnglishSource: McArthur (1981)Synonyms and antonymsSynonymsAntonymsFemale ParentFatherGenetrixMater FamiliasIdioms There are several idioms related to the word mother, the following are the most used. Mothers boy may have a positive or a negative connotation. It has a negative shade if it stands for a boy or man whose character and conduct is too much marked by maternal influence. On the other hand it has a positive nuance if it connotes a boy who has been the indisputable favourite of his mother. Like mother like daughter it is used when a girl behaves like her mother. Mother tongue means the language somebody first learned to speak as a child. Mother Country stands for the country where somebody was born. Derivatives There are several words whose origin comes from the word mother:? Maternity ? Motherhood ? Maternal ? Motherless ? MotherlyPragmatic? A real mother of a carThis is a colloquial expression referring to something very large and usually very good. ? Please, do not be a mother! Colloquial expression mainly used between youngsters with a slightly negative meaning. BibliographyBaldi, P (1999) Words on Word History, BaldiBarnhant, RK (2000) Dictionary of Etymology, ChambersCowie, AP and Mackin, R (1990) Oxford Dictionary of Current Idiomatic English, Oxford University PressCrystal, D (1996) Cambridge Encyclopaedia of the English Language, CUPMcArthur, T (1981) Lexicon of Contemporary English, LongmanChambers (1994) The Chambers Dictionary, ChambersWarren, H (1997) Oxford Learners Dictionary of English Idioms, Oxford University PressWords/ Pages : 651 / 24 Vocabulary Essay Example For Students Vocabulary Essay IntroductionOne of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. We will write a custom essay on Vocabulary specifically for you for only $16.38 $13.9/page Order now English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word MotherThe idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother. ? Mother Country? Mother Nature? Mother Figure? Mother Tongue? Mother BoardConnotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother. ? Father? Son? DaughterSemantic usage REGISTERMotherVery Formal British EnglishMumInformal British English MummyInformal British English mainly used by childrenMomInformal American EnglishMommyInformal American English mainly used by childrenMaInformal expression American and British English working class (often used with any much older woman)MamInformal North England English and Welsh (working class)MammyInformal Scottish English and North England English (working class)MamaOld expression used by upper class childrenMommaInformal American EnglishSource: McArthur (1981)Synonyms and antonymsSynonymsAntonymsFemale ParentFatherGenetrixMater FamiliasIdioms There are several idioms related to the word mother, the following are the most used. Mothers boy may have a positive or a negative connotation. It has a negative shade if it stands for a boy or man whose character and conduct is too much marked by maternal influence. On the other hand it has a positive nuance if it connotes a boy who has been the indisputable favourite of his mother. Like mother like daughter it is used when a girl behaves like her mother. Mother tongue means the language somebody first learned to speak as a child. Mother Country stands for the country where somebody was born. Derivatives There are several words whose origin comes from the word mother:? Maternity ? Motherhood ? Maternal ? Motherless ? MotherlyPragmatic? A real mother of a carThis is a colloquial expression referring to something very large and usually very good. ? Please, do not be a mother! Colloquial expression mainly used between youngsters with a slightly negative meaning. BibliographyBaldi, P (1999) Words on Word History, BaldiBarnhant, RK (2000) Dictionary of Etymology, ChambersCowie, AP and Mackin, R (1990) Oxford Dictionary of Current Idiomatic English, Oxford University PressCrystal, D (1996) Cambridge Encyclopaedia of the English Language, CUPMcArthur, T (1981) Lexicon of Contemporary English, LongmanChambers (1994) The Chambers Dictionary, ChambersWarren, H (1997) Oxford Learners Dictionary of English Idioms, Oxford University Press

Sample Essay in Teaching to Christian School Students

Sample Essay in Teaching to Christian School StudentsIn teaching to Christian school students, do you often feel like your hand is tied? No matter how much you prepare, you simply can't seem to think of a decent writing sample essay in teaching to Christian school students that they will be able to use.Let me tell you, you don't need to worry about writing a poor sample. If you really want to learn about essay writing, then I strongly suggest that you take a little time to read the below paragraph. Here I will explain to you how to come up with a decent essay without having to worry about grammar and how to avoid errors.First, don't proofread. Take note of the word 'don't' on that particular sentence. It is very important that you learn to write without checking your work for errors. However, it is more important that you learn how to proofread. So when you become an advanced writer, you can not only proofread for the different kinds of mistakes that can occur in the content of your essays, but you can also proofread for the different types of errors that can occur in the form of punctuation, sentence structure, and so on.Essays require a lot of grammar and spelling errors. Grammar and spelling errors will cause you to lose the audience's attention because of their lack of understanding. The more content you are able to cover in your essay, the better your chance of passing the writing test. And when your essay is passable, you will have the best chances of passing the written portion of the SAT or ACT.Second, do not worry if you write sloppy. Remember, there is no perfect writing that is perfect. As long as you write correctly, there will always be mistakes. You do not have to spend a lot of time correcting your mistakes, but it is definitely important that you learn how to write correctly so that when you go to write for your own students, they will understand what you are trying to say. Some people will not even take the time to even read a poorly written es say because they know that it means that they did not prepare the right topic for the essay.Third, write for your audience rather than what you think they will like. That is a very important thing to remember if you are a teacher who wants to write a good sample essay in teaching to Christian school students. Remember, your target audience may not be perfect, but they will be educated. If you try to please your audience, you will find that they will certainly enjoy your essay. It may not be perfect, but if you give them what they want, they will probably respond positively to your essay.Finally, remember that your subject matter should be interesting. If you think that your audience is going to simply roll over on you if you come up with a boring topic, you will probably find that you are not writing a good essay. Instead, you should write something that is going to be exciting. What is so fun about writing a boring essay?Remember that it is possible to come up with a decent essay i n teaching to Christian school students. Just follow these three tips to become a better writer. If you want to know how to write a good essay, take some time to read this article now.

Contemporary Integrated Marketing Communications The WritePass Journal

Contemporary Integrated Marketing Communications Introduction Contemporary Integrated Marketing Communications ). The users tend to share their location details and their statuses on the social network websites. The majority of users have started to access the social networking websites via mobile devices contrary to the previous utilization of Broadband-enabled PCs and laptops (Humphrey and Laverie, 2011). In fact, the number of users, who access the Internet via Smartphones, has doubled over the recent years (New Market Trend Watch, 2012). With this in mind, the companies have started to benefit from the location based advertising via mobile access. Location based advertising is not a new concept, however the innovation attributed to this concept suggests mobile advertising tailoring on the basis of locations (Bruner and Kumar, 2007). Given the fact that the mobile phones are always with the individual, it makes it quite easy to generate interest among the consumers. There are two approaches to Location Based advertising, namely push and pull approach (Bruner and Kumar, 2007; Unni and Harmo n, 2007). The push approach suggests that the companies send out adverts either to specific consumers and/or to all the consumers.   The pull approach implies that the customer request the adverts themselves. Location based strategies and tactics are regarded to be part of the customer management strategy, which imply the delivery of the proactive individualized attention to the customers in the form of customized advertising. Humphrey and Laverie, (2011) suggest that the social media network has   gone further and has   started to introduce the incentives that are aimed at the development of willingness to share the location via social networking website. It is especially visible in the example of Foursquare (Humphrey and Laverie, 2011). This company provides the badges for a certain number of location sharing events. Therefore, there is a great potential for this type of mobile advertising to grow , if the opportunity is seized by the company on time (Dao and Jeong, 2012). For instance, Facebook has reported a decline in its profits, since the management was late on the adoption of mobile advertising on the rise of popularity in mobile access (Bloomberg, 2012). Application of Theory to the Case Study Location-based advertising is regarded to be quite efficient, especially for the small-sized companies (Mashable, 2012). This is especially beneficial for the studied company, namely Get Fit Now! Gym Company. As a result, the location based advertising may be triggered by the location of this company and its branches. It has been estimated that it might be quite profitable for the small sized businesses. It has been estimated in the consumer survey in 2010 that 49 % would utilize the location based advertising, if the information that they would receive via advertisements would be more relevant (Internet Advertising Bureau, 2010). Given the fact, that a consumer is located in the region as the gym, namely Get Fit Now!, the location based advertising might trigger the consumer’s interest, and therefore the behavioural intentions to visit the gym or at least to ask for   information about the services. Yoo, Donthu and Lee, (2000) have estimated that advertising positively affects the increase in the positive brand associations and therefore the increase in the brand equity. This implies that the frequency of the viewed advertising directly affects the increase in the cognitive processes of the consumers. This, in turn, drives the memorization of the certain advertisements (Yoo, Donthu and Lee, 2000). Therefore, the frequency of being located in the certain area directly affects the frequency of the viewed advertising. As a result, this is regarded to be a valuable advertisement, since it targets the individuals, who would be interested in visiting the Gym, due to the certain current location. It would b e, however, more valuable and useful, to integrate more of consumer data in the location-based advertising. This implies that simple location might be a limited data for generation of consumer interest in the particular product or service (Xu, Oh and Teo, 2009). This research also implies that the mobile devices are still limited for the receipt of rich multimedia content, which may affect the quality of advertising. Therefore, even though, the consumer might receive the adverts, due to this limitation, they might lack interest in the content of advertising (Xu, Oh, Teo, 2009). As a result, this implies that location-based advertising is a relatively new area, which needs further development in the task of consumer demand’s escalation. Discussion The main challenges that are attributed to   location based advertising imply that it is still new to the customers,so the consumers may be reluctant to utilize this kind of technology. This is mainly associated with privacy and security concerns. Kim et al., (2004) have estimated that for the new users of the innovative technology,   privacy and security are the key issues for concern. However, it is stated that if there is valuable information, which is provided in exchange to the location–related data, the concerns about   privacy and security are diminished (Mobile Marketer, 2012). The main problem lies in the ability to provide the products for the attributed target market, rather than for everyone. Therefore, the technology should be advanced enough in order to provide valuable information to the customers, based on the segmentation data, beyond the simple location. The main role in location based advertising is played by the actual mobile device. However some mobile companies are reluctant to promote  Ã‚   location based advertising (Mobile Marketer, 2012). For instance, it has been estimated that recently, along with the new iOS6 platform, Apple has integrated its own branded maps, instead of Google maps. As a result, a number of glitches were reported within this system that has affected location based advertising in a very negative way (Mobile Marketer, 2012). Conclusion This report was designed in order to demonstrate the role of location based advertising in the modern marketing communication mix. It has been estimated that location based advertising is still in the first stages of development and promotion. This implies that for consumers, this is still regarded as innovative technology. This drives the development of concerns for privacy and security, related to this type of technology. Furthermore, it has been estimated that there is a large potential for location based advertising. However there is supposed to be some advanced technology integrated in order to be able to base the advertising on the segmentation variables, beyond the location. However, it has been estimated that for the small-sized businesses, location based advertising is regarded to be beneficial. Therefore, this type of advertising will be quite advantageous fro Get It Fit Now! Gyms. The main challenges are attributed to the innovative feature of this type of advertising and the inability to target the right customer segments. As a result, the customers do not have the ability to receive really valuable information in exchange for their location data. Another problem relates to the mobile companies that restrict the location based advertising on their devices. References: Bloomberg. (2012). Facebook Working on Location-Based Mobile-Ad Product. Available: bloomberg.com/news/2012-06-18/facebook-readying-location-based-mobile-ad-product.html (Accessed on 9/1/2013) BusinessWeek. (2012). Facebook: The Making of 1 Billion Users. Available: businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users (Accessed on 9/1/2013) Dao T., Jeong S., Ahn H. (2012). A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach. Expert Systems with Applications, Vol. 39, pp. 3731-3739 Evans D. (2008). The Economics of the Online Advertising Industry. Review of Network Economics. Vol. 7, Iss.3, pp. 1446-9022 Humphrey W., Laverie D. (2011). Driving Frequency with Mobile Social Networks and the Mediating Effects of Price and Quota Promotions. IJMM, Winter, Vol.6, Iss.2, pp. 46-60 Internet Advertising Bureau. (2010). Location Based Advertising on mobile. Available: iabuk.net/sites/default/files/white-paper-docs/Location%20Based%20Advertising%20-%20Whitepaper.pdf (Accessed on 9/1/2013) Kim S.S., Malhotra K.N., Agarwal J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, Vol.15, Iss. 4, pp. 336 -355 Kotler P., Armstrong G. (2010). Principles of Marketing. 13th ed., Pearson: USA Mashable. (2012). How to Leverage Location Data for Better Mobile Ads. Available: http://mashable.com/2012/07/09/mobile-advertising-location-data/ (Accessed on 9/1/2013) Mobile Marketer. (2012). Location-based advertising still searching for its place. Available: mobilemarketer.com/cms/news/advertising/13009.html (Accessed on 9/1/2013) Mobile Marketer. (2012). Is Apple screwing up location-based advertising opportunities? Available: mobilemarketer.com/cms/news/advertising/13899.html (Accessed on 9/1/2013) Unni R., Harmon R. (2007). Perceived Effectiveness of Push vs Pull Mobile Location Based Advertising. Journal of Interactive Advertising. Vol.7, Iss.2, pp. 28-40 Xu H., Oh L., Teo H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications. Vol.7., Iss. 2., pp. 154-177 Yoo, B., Donthu N., and Lee S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science. Vol. 28, pp. 195-211