Comparing Two Computer Advertisements Two Computer advertisements Essay Example for Free

Comparing Two Computer Advertisements Two Computer advertisements Essay Whether you like it or not, the media, to a large extent, defines your life and the way you think. It includes television, cinema, radio, video, magazines, books , the internet and newspapers. In this essay I will be taking an analytical look at two computer advertisements that caught my attention in two different newspapers, namely The Guardian, and The Sun. What is amazing is the amount of space taken up by both advertisements. Both adverts can be categorized as advertorials as the companies they represent are describing and promoting their respective products. As the Guardian is a broadsheet and The Sun a tabloid, it goes without saying that each will target a different audience. The content in text A features a computer and tells the reader about the software and hardware that they are trying to sell. The article is written in quite a persuasive style. The Macintosh Performa in text A is advertised in The Sun and makes use of an attention-grabbing heading that is also ambiguous: Difficult. Temperamental. Hard to understand. On a quick glance at the text and looking at the picture of a sullen-looking boy, one is ready to make the association about a boy who is possibly throwing a tantrum. And it is in the ambiguity where the punch-line lies. Unlike the boy who will be tantrumming from time to time, with the Macintosh Performa, theres no frustrating, baffling patience-trying set-up procedures. The layout is really spectacular. The article takes up an entire page. The main text is set out in three columns, relatively densely printed with early paragraphs playing on the implication that both computers and children can be Difficult. Temperamental. Hard to understand. The rest of the text stresses that the Performa is a well-behaved and versatile computer. The text is broken up by the use of two line drawings of the computer and the software. The tone of the text is reassuring, helpful, and stresses accessibility of the Performas functions. The price of the computer is tactically delayed until the third column: The price of the computer start at just à ¯Ã‚ ¿Ã‚ ½1,099. The reader or prospective buyer will at this point feel that it is worth every penny with all its functions. There is also a constitutional reference to the model featured and appears in very small print at the foot of the page. And a list of dealers is also in very small print at the foot of the page. Advertisement B shows a weak distant view of the front of an Aptiva computer. The company that promotes this product is IBM and their logo is located in the right hand corner at the bottom of the page. The complete system is there for the reader to see. I also think that they are trying to tempt the reader as they use a cluster of adjectives: Loud, colourful, fast-moving, enjoyable, stuff The immediate contrast between the two texts is the layout. Unlike text A, that has three columns, text B has no columns, only paragraphs with sub-headings. And this makes the advert appear dull and unattractive to the readers. But then again, the audience in this case is different to that of text A. As this advertisement appears in the broadsheet newspaper, its readers are usually keen business people and the emphasis is not so much on entertainment but on efficiency and cutting edge technology. Therefore, when the price 1,799 is quoted the reader will not be surprised at all. However, a touch of humor is added when OK, maybe not for dogs. appears in very small print next to the price. This humorous note may have been included to discourage readers from dwelling on the price. Reference to the model featured appears in a very small print at the foot of the page. The heading is fairly conventional, using bold, white lettering against a black background. The main text is set out in paragraphs and the word Stuff is repeated in the large 5 sub-headings. The tone of the text is light-hearted, whimsical, with a joke in each of the first two sections. You can also see the TOYS R US logo under the photo of the computer which tells you they are the outlets for the new Aptiva. Both advertisements use persuasive techniques for example, repetition in text B the word stuff. The word stuff gives it a more colloquial style. Of the two advertisements I liked the Performa more as it appears to be very user friendly: As soon as you plug it in, the Performa can run, However, it needs to be said, that when you buy an Aptiva, you buy into a new lifestyle.

Evolving Antibodies Essay -- Biology

missing diagram Evolving Antibodies The immune system is an elegant system of defense against foreign invaders. It is able to successfully recognize and distinguish between thousands of different antigens. How is such complete recognition possible considering all the various structures foreign bodies may possess? How does the body produce antibodies specific enough to counter so many different pathogens? That is the subject of the recent research article, â€Å"Structural Insights into the Evolution of an Antibody Combining Site† (published in Science) by Gary J. Wedemayer, Phillip A. Patten, Leo H. Wang, Peter G. Schultz, and Raymond C. Stevens. This paper is dedicated to exploring and explaining (in lay terms), the research presented within this paper. To continue with the exploration, click on the forward arrow at the bottom of this page. To go to any point in the site instantly, click on the links at the bottom of the page. To return to the BLC homepage click on the backward arrow at the bottom of this page or on the link â€Å"BLC† at the bottom of the page. Words in orange represent glossary terms which may be looked up by clicking on the â€Å"Glossary† link at the bottom of the page. Words in yellow represent links to other pages within this site, while words in bright blue represent external links. As soon as a foreign molecule enters the human body, the immune system immediately takes over. The foreign body, also known as an antigen, can be anything from a harmless macromolecule to an infectious agent. The body sends B-cells with surface receptor proteins, known as antibodies, to bind to the antigens with the hope of inducing a specific immune response (see diagram below). Each B-cell has surface ... ...t. The binding potential of a specific antibody is greatly expanded by the ability of germ line antibodies to undergo further mutation and adopt more than one combining-site configuration. The results imply that there is an entirely new level of antigen recognition that takes place after the germ line antibody has bound to its antigen, and that this new level of recognition significantly increases the binding potential and effectiveness of the antibody. * References Wedmayer, Gary J., Phillup A. Pattern, Leo H. Wang, Peter G. Schultz, and Raymond C. Stevens. â€Å"Structural Insights into the Evolution of an Antibody Combining Site.† Science 13 June 1997: 166-1669. Raven, Peter H., and George B. Johnson. Biology: Fourth Edition. Dubuque, IA: Wm. C. Publishers, 1996. Kuby, Janis. Immunology: Second Edition. New York: W.H. Freedman and Company, 1994.

The emperor jones the cabinet of Dr. Caligari

The Cabinet of Dr. Caligari (1919) is a classic illustration of expressionist technique in film. The film production is about the disturbed Dr. Caligari. The stark distorted set, as a projection of his insane views, askew angles of vision and hypnotic acting enhances the portrayal of madness in this film. The Emperor Jones, a play by Eugene O'Neill, tells the saga of an African American man who sets himself up as emperor in a Caribbean Island. The film has been cited as an influence on several artistic expressions, including films, music and, among others, theatrical plays. O’Neill express in a letter â€Å"†¦planning for a new latitude in screen expression. I saw Caligari and it sure opened my eyes to wonderful possibilities I had never dreamed of before†. The main difference in the expression techniques used is, by their own nature, the presence of dialogues. Caligari was a silent film while the play is based on strong and powerful dialogue and interplay between characters, which often seem to be an extension of Jones’s inner demons. In this play there are three major aspects that O’Neill seems to have picked from the film. The internal tribulations of The Emperor are offered on stage where Jones’s expressionism is restricted to the scenes with Jones alone in them. The second aspect was the significance of setting design as a way to generate meaning in the theatre. Visuals in a play could be as important as dialogue. And the third way in which Caligari seems to influence O’Neill is through the lighting effects in the film.

Marketing Communication Ethics - 5188 Words

ETHICS IN MARKETING COMMUNICATION As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketing people consider ethics regulations and values, so that they become much more responsible towards the members of society. These declarations or rules concern marketing practices in their ensemble or are guided towards certain specific fields. Among these fields, a special place is occupied by marketing communication, which has to be guided by ethical regulations and moral values. Key words: ethics, regulation, marketing, communication,†¦show more content†¦Although not all companies can assume social responsibilities, there are numerous fields in which organisations are approaching the way in which they understand and get involved in this kind of activities (for example, Kraft Foods company, with the program â€Å"Together for children†, having as an objective improving treatment and hospitalising conditions for children in Romania, ProcterGamble company with the program â€Å"Live, Learn and Develop yourself†, having as goal helping children in need for support, JTI Romania, Vodafone etc., companies that either initiate or support different activities and programs of social responsibility). Of course that the decision for organisations to get involved in different activities of social responsibility belongs firstly to the managers of these organisations, respectively to those that choose the way and modality of action, starting with th eir own conscious, because, in fact, â€Å"†¦the only guiding direction for a straight, correct conduct is the irrefutably strong common sense or moral common sense feeling and our power to action on its basis as an initiative† (Ionescu, 2006). As the entire business world, marketing reveals its own ethics problems. In conditions of high business velocity, in the context of a continuouslyShow MoreRelatedEthics in Marketing Communication1082 Words   |  5 PagesEthical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. 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