Friday, August 28, 2020

Psychology from Descartes’ Perspective Essay

A meaning of brain science takes just a couple of brief words: It is the methodical investigation of conduct and the components that impact conduct (Calkins, 1916). However that basic articulation covers a wide scope of topic so tremendous that, much the same as the universe itself, its limits resist creative mind. issues and look for approaches to adapt to them (Murchison, 1929). The elements that impact conduct are additionally numerous and shifted. The most significant is simply the human mind, yet the cerebrum is colossally perplexing; it is comprised of 10 billion nerve cells, of scores of various types performing various capacities, that are complicatedly associated and interconnected and continually trading messages coded into little shocks of power and synthetic action (Murchison, 1929). The meaning of brain research incorporates deliberate investigation since brain research utilizes the thorough and exceptionally trained strategies for science. It doesn't depend on some baffling and powerful clarification for human conduct, as our initial progenitors apparently did. It isn't substance to depict conduct as some scholar of the past, anyway splendid, may have envisioned it to be. Brain research is doubtful and requests evidence. It depends on controlled analyses and on perceptions made with the best conceivable accuracy and objectivity (Calkins, 1916). All through the Middle Ages, scholarly and philosophical figures investigated conduct essentially from a profound as opposed to a logical point of view. Of course, various rationalists of the seventeenth and eighteenth hundreds of years gave sizeable contributions to the development of brain science. Incredible scholars of all occasions have assaulted and reprimanded the god-thought with philosophical contentions. In spite of this, the god-thought is as yet alive. Propped up by flawed contentions and means, it despite everything sticks to life. Rene Descartes is one of the curious personalities ever. Since Descartes has discovered a bit of certain information, that he exists as a reasoning thing, he begins to search for a greater amount of undeniable facts. He finds that he has many of them, conspicuous among these being the certainties of arithmetic and rationale, and he is idealistic about his odds for building up an arrangement of certain information. At that point he understands a wrinkle in his arrangement. These unmistakable and particular discernments are just apparent inasmuch as he is taking care of them (Hocking, 1912) Rene Descartes depicted the body and brain as detached components that vigorously shape one another. Descartes suggested that the transmission among body and psyche occurred in the pineal organ in the cerebrum (Kemp, 1990). Moreover, Rene Descartes expected that there was no issue that human explanation couldn't understand if the right technique was utilized. This was additionally the supposition Locke called into basic inquiry, in particular the conviction that the human psyche has capacities that empower it to find the genuine idea of the universe. To his counterparts, Descartes was burning through his time by attempting to find what must be totally obvious in reality. He isn't contending against material items, simply material article substances. He says that something can exist when possibly he sees or feels it, when he sees it, or when some other soul sees it (Palmer, 2001). Perspective on material item substances was that they are brought about by the article itself or by God. What's more, God would be a liar in the event that he caused the thoughts, yet God isn’t a swindler so material article substances exist all by themselves. A few analysts dismiss Descartes’ thoughts since he believes that God is the reason for material article substances, however that doesn’t make him a double crosser (Palmer, 2001). Descartes focused on the more unobtrusive target of clearing the ground a bit, and evacuating a portion of the garbage that lies in the method of information. Descartes hit upon an intense and unique understanding of how the psyche functions, and from this, depicted the sort and degree of information we can anticipate from the human brain. The extent of our insight, as per Descartes, is constrained to our experience. This was not another understanding as both Bacon and Thomas Hobbes had asked before him that information ought to be based upon perception, and to this degree they without a doubt could be called empiricists. Thus as the centuries progressed, humankind stayed retained in the endeavor to clarify human instinct. The scholars like Rene Descartes hypothesized. Abstract goliaths composed of human interests, battles, triumphs, and disasters. Be that as it may, the realities were not accessible; just genuine belief and mystery. It was difficult to know without a doubt how we see and hear until current science found out about light and sound waves and the manner in which they influence nerve endings inside the body. Human states of mind and feelings couldn't be examined until science distinguished the substances emitted by the human organs and the perplexing way the organs communicate with the cerebrum. The procedure of heredity couldn't be comprehended until scientists found the chromosomes, qualities, and the concoction key to life called DNA. The impact of condition was hazy until therapists set up the realities about taking in and about advancement from baby to grown-up (Kantor, 1963). In spite of the fact that Descartes may have considered science to be brain research as brought together science, the applicable everlasting worth of each displays the huge divergence between them. Descartes’ variant of brain science is established in guess that has since the time been surrendered with improved understanding and innovation exposed, while his job in science was found on able comments derived with passionate knowledge that endure a very long time of reactions (Calkins, 1916). Indeed, even today, we don't have the foggiest idea about the full story, and maybe we never will, for human conduct is intricate to the point that it might always challenge total comprehension. Be that as it may, therapists helped by the advancement of different researchers have discovered a portion of the appropriate responses, and they are making new disclosures constantly. The mental analysis, brain science itself, has made some amazing progress since the science started. Toward the beginning, adopting strategy to the investigation of conduct required an extreme move in human reasoning and development of fresh out of the plastic new methods of study. The early therapists came up short on the apparatuses essential for refined investigation. With everything taken into account the science has had an astoundingly rich history, and it is difficult to list all of Rene Descartes’ powerful thoughts that have made significant commitments. The advancement has been particularly quick as of late, as information has based on information, and a significant number of the realities and terms were obscure even a couple of decades prior. Each new finding made by Descartes’ relatives brings up new issues and requests new clarifications, and it is impossible that analysts will ever finish their investigation of the huge area they have entered. In any case, they have gone far toward testing the very center of human instinct and human experience, remembering mental procedures and conduct for all their extraordinary assortment from a baby’s first vacillating endeavors at figuring out how to an adult’s complex feelings, strivings, clashes, and social changes or maladjustments. Without adopting the logical strategy, it is hard to arrive at substantial decisions about human conduct. The nonscientist is will undoubtedly submit various slip-ups of perception and understanding and to make decisions dependent on flawed or inadequate proof. We all will in general sum up from our own emotions and encounters, however what we find in ourselves isn't really normal for individuals on general. Or on the other hand we sum up from the activities and assessments of the individuals we know, which again are not really all inclusive. Therefore the discoveries of Descartes regularly come as an astonishment, even to clinicians themselves (Murchison, 1929).

Saturday, August 22, 2020

FINANCIAL MANAGEMENT Essay -- essays research papers

What do you comprehend by the expression â€Å"stakeholder analysis†? Endeavor a partner investigation of an association that you are firmly connected with. Presentation Partner investigation is significant for effective usage of tasks as well as key exercises inside any association. It is utilized to investigate the partners so as to get them and characterize them as indicated by their capacity, impact and premium. Partners are individuals who have an enthusiasm for a business element including those inside the association and outside. These incorporate the chief, senior administrators, clients, providers, government, your collaborators, the group and others. Every one of these individuals are significant in the usage and accomplishment of procedure. The instrument partner examination is utilized to: - †¢Ã‚     Identify individuals or gatherings and foundations that will impact your drive †¢Ã‚     Anticipate the sort of impact, positive or negative, these gatherings will have on your drive †¢Ã‚     Develop techniques to get the best help feasible for your drive and diminish any hindrances to effective usage of your program. Coming up next are steps that might be followed in utilizing partner investigation: INDENTFY THE STAKEHOLDERS There is have to think about all individuals who are to be influenced by the task or system, the individuals who have impact or control over it or have an enthusiasm for its fruitful or ineffective end. Partners for Delta organization incorporate:-      Government offices( Zimra, RBZ, Min of industry exchange and trade, service of sports and culture)      Municipal specialists      Standards affiliation      Customers      Employees      Management      Trade association      National business committee      Directors and investors      Suppliers      The people group and the general population      My family and more distant family â &... ...nbsp;  Who else may be impacted by their conclusions? Do these individuals become partners in their own right? Talking legitimately to the partners will help answer the majority of these key inquiries. For IT anticipates meeting the key partners in a gathering to audit progress on the undertaking is vital to its prosperity. Hence an all around drawn up venture plan will guarantee that there is sufficient portrayal of the partners at the customary undertaking survey gatherings. Recognize those partners that may attempt to bring to a stop or lull the fruitful execution of the venture. End In any venture it is imperative to do a partner examination so as to have the option to distinguish the partners and organize them by power and their enthusiasm to the achievement of the technique or undertaking. When you recognize them there is have to completely comprehend what inspires them in this task and what may be done to get their truly necessary help, along these lines lessening hindrances to effective execution. There perhaps need to dangle carrots so as to get purchase in from key partners. Motivators and prizes goes far in inspiring different partners to get results arranged exertion.

The History of Computer Programming Research Paper

The History of Computer Programming - Research Paper Example PC programming began in the nineteenth century, however researchers had begun structuring a few gadgets, for example, adding machines for different purposes before this period. Charles Babbage planned the main programmable PC in 1835, called the Analytical Engine. The Analytical Engine could be modified to take care of computational issues. Ada Lovelace structured the main program for the Analytical Engine and developed the programming circle and subroutine. Herman Hollerith created the idea of information recording on machine discernible media in the late 1880s. He utilized punched cards and designed two machines specifically the tabulator and keypunch to process the cards (Campbell-Kelly and Aspray 45). During the 1940s, PC coding was done physically and afterward went into the framework as the frameworks were moderate and had constrained memory. PC programming dialects, for example, Plankalkul, C-10, and ENIAC were created. A machine called Robinson was created in 1940 by the British so as to unscramble the messages scrambled utilizing the Enigma machine by the German military during World War II. Z3 was planned in Germany in 1941 by Konrad Zuse. He began creating Plankalkul (Plan Calculus) in 1945, which was the principal algorithmic PC programming language. His machines were decimated during the World War II and just the Z4 endure. Researchers from IBM and Harvaerd planned a programmable PC in 1944 called Mark I (O’Regan 124). In 1945, John Von Neumann concocted the ideas of ‘shared-program technique’ and ‘conditional control transfer’. The common program method expressed that mind boggling guidelines should control straightforward equipment rather than the basic equipment being wired for each program. The restrictive control move empowered the improvement of circles with IF, THEN, and FOR explanations. This idea likewise proposed that little code squares could take any arbitrary request rather than the means requested sequentially. Von Neumann engineering was designed and it empowered the

Friday, August 21, 2020

Importance of Health Care Insurance Case Study Example | Topics and Well Written Essays - 1000 words

Significance of Health Care Insurance - Case Study Example Wellbeing spread arrangements necessitate that when a business has an all out number going up to 25 full-time workers, they will be commanded to burden credits covering a sum of half the number of inhabitants in staff protection premium expense. Medical coverage is comprehensive for kids and will cover them until they develop enough without guardians acquiring additional costs while paying for the spread. By buying in to protection inefficient spending is limited, extortion is directed and the extension program for the preventive administrations is very much guaranteed. The general substance of medical coverage covers cut on clinical spending while at the same time giving people a variety of decisions when looking for human services administrations. For the spread to arrive at a great many individuals, extra charges will be paid by for the most part the high workers, which may influence an individual or a business. Wellbeing covers that accompany numerous choices will request a convoluted shopping issue subsequently befuddling. To guarantee full collaboration, the protection strategy requests that one pays month to month or, in all likelihood pay a fine for breaking the approach. It leaves about portion of significant countries without spread because of the powerlessness to buy in to it. Improvement of different highlights for example the CHIP removes citizens cash. In view of an all day business and boss order to pay protection spread, numerous individuals have been put on shorter work hours in an offer to avoid the installment of the spread. Lower paid specialists show signs of improvement benefits when contrasted with generously compensated laborers. It is commonly acknowledged that young people are sound and need no wellbeing spread, subsequently cash paid for an adolescent is viewed as a waste. The focal point of medical coverage spread is to guarantee that individuals are secured while it ought to consider that the expense of Medicare is tended to. Individual and family: It is here and there named as a far reaching spread. The period is over a year while renewable.â

Poem and Short Story Essay

Plant of the Gods (Estrella Alfon) Among us who lived in Espeleta †that road that I love, about whose individuals I continue telling stories †among us, I state, there was one named Martha, and she was the girl of Pio and Engracia. To us all, life must appear to be a street offered us to travel, and it is up to Fate, that helpful blunderer, regardless of whether, that street be expansive and loosening up, or whether it will be a convoluted path, its way a hard and wound tangle of residue and stones. Also, every street, regardless of whether path or road, will have its own tourist spots, that solitary the explorer soul will perceive and recollect, and recalling, proceed with the excursion once more. To Martha, the divine beings gave this for a first memory: a first scar. She was a young lady of twelve, and inside and out she was nevertheless a kid. A somewhat dull kid, who consistently falled behind the others of her age, regardless of whether in study or in play. Life had been so far an issue of remaining a larger number of years in an evaluation than the others, of being advised she would need to put forth a concentrated effort somewhat harder in the event that she didn’t need the newborn children finding her. Be that as it may, that was so terrible thing. She had gotten somewhat used to being constantly behind. To continually being the greatest young lady in her group. Indeed, even in have there was some impact of her that never figured out how to take too extraordinary a section †she was so content on the off chance that they constantly made her â€Å"it† in a round of tag, if just they would allow her to play. What's more, when she had dolls, she was anxious to loan them to different young ladies, in the event that they would just remember her for the entrancing games she was unable to play alone. This was she, at that point. Her hair hung in braids each side of her face, and as of now it incensed a little to have her dresses excessively short. She was unable to help in her mother’s kitchen, and could be trusted to keep her room clean, however she was not prepared for the thing her mom revealed to her one night when she was stirred from rest. It was a rest untroubled by dreams, at that point out of nowhere there was a turmoil in the house, and she could hear her mother’s excited wailing, and it was not crying that held as a lot of distress as it did of outrage. She lay still for some time, thinking maybe she was dreaming, until she could hear her father’s snorted answers to the half †comprehended things her mom was mouthing at him. At that point there were sounds that was plainly the sound of two bodies battling in horrible fierceness with one another. She stood up, and like a youngster, cried into the night. Mother? She howled the word, in her frenzy finding a little help in her own crying, Mother? What's more, she heard her mother’s voice call her, gasping out, saying, Martha, come immediately, come into this room! Martha got up and remained at the entryway of the room, faltering about opening it, until her mom, the piece of an awful handle, said Martha! So Martha pushed in the entryway, and discovered her mom and her dad secured a grasp n which them two battled and gasped and had basically no breath left for words. Martha stood wide †looked at and scared, not recognizing what to do, simply remaining there, despite the fact that she had seen what it was they battled for. A kitchen blade, edge held upwards in her mother’s hand. Her arms were pinioned to her sides by her better half, yet her wild eyes, the furor with which she stepped her feet on his feet, and kicked him in the shins, and attempted to nibble him with her teeth, these were more horrible than the gleam of that sparkling edge. It was her dad who addressed her platitude earnestly, Martha, go after her blade, remove it. However Martha remained there and didn't understand until her mom talked, saying No, no; Martha, your dad has the right to be murdered. At that point it was Martha who acknowledged what she was to do, and gradually, reluctantly, she went close to them, her dread of them two in this horrible resentment they currently introduced making her too hesitant to even consider reaching up for the blade. In any case, reach up she did, and with her child’s fingers, put her mother’s away from the weapon. Also, when she had it in her grasp she didn't have a clue how to manage it, with the exception of take a gander at it. It wasn’t a sharp blade, however its cutting edge was spotless, and its handle firm. Thus she took a gander at it, until her dad said. Toss it out of the window, Martha and without intuition, she went to a window, opened a casement and discarded it. At that point her dad discharged her mom, and once her mom had gotten her arms free, she swung back her hand, and silently, slapped him; slapped him once, twice, multiple times, exchanging with her hands, on substitute cheeks, until her dad said. That’s enough, Engracia. Also, saying as much, he took her hands in his, drove her opposing to the bed, and caused her to plunk down. Furthermore, Martha was too youthful to even consider wondering that her dad, who was a major man, ought to have given up to the continued slapping from her mom who was a little fragile lady. Her dad stated, â€Å"Aren’t you embarrassed now Martha has seen? † And quickly her mom shouted to him, â€Å"Ashamed? Me, embarrassed? I’ll educate Martha concerning you! † Her dad took a gander at Martha as yet standing idiotically by the window out of which she had tossed the blade, and stated, â€Å"No, Aciang, she is only a youngster. † And to her: â€Å"Martha, hit the hay. † But now her mom hopped up from the bed, and gripped at Martha, and carried her to bed with her. What's more, purposely without taking a gander at Martha’s father, she stated, Martha you are not very youthful to know. Thus, the words tumbling from her lips with an awful peaceful, she told Martha. The words that were peculiar to her ears, Martha heard them, and tuned in to them, and looked from her mom to her dad, and without knowing it, wetting her cheeks with her tears that fell. And afterward her mom quit talking, and seeing her better half, she spat on him, and Martha saw the salivation splash on the facade of the dull shirt he wore. She viewed while her dad walked over them, and gradually, likewise purposely, slapped her mom on the cheek. Martha watched his open palm as he did it, and felt the blow just as it had been she who had been hit. At that point her dad walked out of the room, saying nothing, disregarding them. At the point when her dad had gone, Martha’s mother started to cry, saying brokenly to Martha, â€Å"It is that lady, that lady! † And rationalizing to Martha for her dad, saying it was never totally the man’s issue. Furthermore, Martha listened confused, in light of the fact that this was so unique in relation to the venomous words her mom had advised her while her dad was in the room. And afterward her mom, despite everything sobbing, guided her to search for her dad and Martha left the room. Her dad was not in the house. The night was dim as she looked out of the windows to see is she could discover him outside, yet he was no place. So she returned to her mom, and revealed to her she was unable to discover her dad. Her mom cried quietly, the tears flowing down her cheeks, and her cries tearing through her throat. Martha cried with her, and touched her mother’s back with her hands, yet she had no words to offer, nothing to state. At the point when her mom finally had the option to talk once more, she advised Martha to head to sleep. In any case, it wasn’t the kid that entered who left that room. But then the dread of that night was not all that good since it was just a fear half †comprehended. It wasn’t until she was eighteen, that the hurt of that night was contributed with its full measure. For when she was eighteen, she began to look all starry eyed at. She was a young lady of serene appearance, in her eyes the dreaming indifferent night of the unawakened. She despite everything was delayed to learn, still not inclined to splendor. Also, when she became hopelessly enamored she picked the most splendid kid of her constrained colleague to experience passionate feelings for. He was somewhat more seasoned than herself, excessively attractive, a play excessively given to giggling. Espeleta didn't care for him; he was excessively not the same as the other youthful me n in the city. Yet, Martha cherished him. You could see that in the manner she took a gander at him, the manner in which she tuned in to him. Martha’s braids had extended. She currently wore her interlaces curled on the highest point of her head like a coronet, and it worked out in a good way for the peaceful highlights, the somewhat full figure. She was effectively one of our prettier ladies. It was well that she was not very splendid. That she didn't have any too current thoughts. The quality of bashfulness, the cumbersome absence of shimmering discussion fit her Madonna †like face and quiet. What's more, her reality with affection was additionally part of the quiet holding up nature. It didn't enter her head that there are such things as play, and a game. What's more, a man’s excitement for sport. Thus when she saw that his considerations appeared to be meandering, considerably after he had admitted to many individuals that they were locked in, she solicited him, with the energetic franticness of the unpracticed, about their marriage. He chuckled at her. Chuckled delicately, teasingly, saying they couldn't get hitched for quite a while yet; he should compensate his folks first for all that they had accomplished for him. He should initially make certain to have the option to manage the cost of the things she merited. Very much turned expressions he said his reasons with. Beguiling little avoidances. Furthermore, in the event that she didn't see through them while he talked them, his regular nonappearances, where his visits had been as a propensity; his reasons to remain away when once no measure of sending him off could make him remain away; these yet made her see. Also, comprehend. And afterward the manner in which neighbors will, they attempted to be benevolent to her. For they could see her heart was breaking and they attempted to direct sweet sentiments toward her, things like her being very bravo. And afterward they heard that he had hitched. Another young lady. Furthermore, they saw her despondency, and considered it odd that a young lady ought to lament over an undeserving darling or somewhere in the vicinity. She lost a tad bit of the fullness that was one of her charms. Furthermore, at her crawled a hurt hope to supplant the dreaming. Furthermore, Espeleta,

Monday, June 29, 2020

Regular Decision Deadlines Extended Because of Continued Common App Problems

HomeApplyApplicationsRegular Decision Deadlines ExtendedThis page may contain affiliate links.Oct 8, 2014Once again the new Common App could not handle the rush of students trying to submit applications. The first problems showed up during the early application deadlines and now AGAIN with regular decision deadlines. On Jan. 1 as midnight approached, the Common App slowed and finally crashed. To alleviate the anxiety of submitting seniors, colleges have AGAIN extended deadlines.   Check the list of extensions below: Amherst College:     RD to January 10* Barnard College:    Extending deadline (no date provided)* Boston College:  Ã‚      Extending deadline (no date provided)* Boston University:     RD to January 3 Brandeis University:   RD to January 8* Brown University:      Extending deadline (no date provided) Carnegie Melon University:      RD to January 2 Colby College:  Ã‚     Ã‚  RD to January 5 College of William and Mary:      RD to January 8* Columbia University:  Ã‚     RD to January 6 Cornell University:      RD to January 9 Dartmouth College:     RD to January 10* Duke University:      RD to January 5* Fordham University:      Extending deadline (no date provided)* Hamilton College:      RD to January 8* Johns Hopkins University:      Extending deadline (no date provided) Lehigh University:      RD to January 10 Middlebury College:      RD and ED II to January 10 Princeton University:      RD to January 2 Stanford University:      RD to January 2 Swarthmore College:      Winter ED and RD to January 6 Syracuse University:      Applications submitted by January 2 will be considered on time; applications received after will be considered on a space available basis Tufts University:  Ã‚     Extending deadline (no date provided) University of Chicago:      RD to January 3 University of Virginia:      Will be â€Å"flexible† Vanderbilt University:      ED II and RD to January 15 Vassar College:      RD to January 8* Wake Forest University:      RD to January 10*   * Update Road2College Debbie Schwartz is former financial services executive and founder of Road2College and the Paying For College 101 Facebook group. She's dedicated to providing families with trustworthy information about college admissions and paying for college. With data, tools and access to experts she's helping families become educated consumers of higher ed. View all posts CATEGORIES ApplicationsApply TAGS admissionsApplicationsCollege AdmissionsCommon AppCommon ApplicationdeadlinesdelayedNEWER POSTScholar Box Helps Students Find Local College ScholarshipsOLDER POSTYear End Strategies for Maximizing Your Financial Eligibility Dec. 2013 Webinar

Tuesday, May 26, 2020

Essay Topics with Answers Pdf Secrets

Essay Topics with Answers Pdf Secrets To understand the most significant aspects of a society, you must study its major cities. Other individuals think that college students should base their selection of an area of study on the access to work in that area. Some people today claim you may tell whether or not a nation is excellent by taking a look at the achievements of its rulers, artists, or scientists. College students should base their selection of an area of study on the access to work in that area. The Honest to Goodness Truth on Essay Topics with Answers Pdf Other folks claim this in order to be productive, a leader has to be willing and ready to cooperate with other people. Write a response in which you discuss what questions would want to get answered so as to choose whether the recommendation will probably have the predicted outcome. This awesome website, including experienced business for 9 decades, is one of the main pharmacies on the web. Explore the beneficial an d negative impacts of this shift. Governments should provide a completely free university education to any student that has been admitted to a university but who cannot afford the tuition. Some people think that universities should require every student to have a selection of courses beyond the student's field of study. Students have to compose essays based on the teacher's instructions or their preferred style in writing. They should always question what they are taught instead of accepting it passively. This technique is so effective that a few of the very best IELTS schools are beginning to adopt this approach. A nation should require all its students to study the exact same national curriculum till they enter college. Some people believe schools should select students in accordance with their academic abilities, while some think it is much better to have students with distinctive abilities studying together. They think that teachers should be responsible for teaching students to judge what is right and wrong so that they can behave well. The New Fuss About Essay Topics with Answers Pdf In Writing task 2 you've got to compose an essay on a particular topic. Therefore don't get intimidated if you believe you can't write such essays. Writing an essay is a critical role in academe life. Even though the essay questions change, the topic of the essays often stays the same. The option of compare and contrast essay topics isn't a simple task because you must demonstrate your analytical skills. It is a hard process in essay writing when you don't have a structure to follow. Examine the benefits and disadvantages 55. The point is that someone with a wide ranging vocabulary needs to be in a position to chat about any of the common essay topics easily using words that are particular to that topic. A far better thing to do is to begin a vocabulary notebook. There's no ideal solution on how best to compose an effective essay. These IELTS sample essays are categorised in a manner that makes it simple for you to observe how certain essay question types ask that you supply certain responses to be sure the question is totally answered. Other people think that such competition seriously limits the standard of genuine learning. It's given as a typical school assignment and a crucial part in an examination collection. Remember your final grade significantly is based on the topic. Should you do, you will most likely get it wrong and this will reduce your band score. The simplest way to specify the sort of an essay is to realize the writer's point of view. Two other topics with several questions will be classified in the list below. Be sure to spell out in what way the answers to the questions would help to value the conclusion. Be sure to spell out the way the answers to these questions would help to assess the recommendation. The main purpose of topic choice for a proposal essay is to show the idea can be put into place in practice. Some consider essay writing a burden even though others see it like a chance to share their ideas and opinions. IELTS blog Even when you have trouble understanding the text or the audio, the question paper offers you a fairly clear idea about what you have to write. Write a letter to your buddy and invite him to visit your party. Ruthless Essay Topics with Answers Pdf Strategies Exploited 1 reason adolescents from all over the age of 13 to 17 ought to concentrate on learning as many diverse subjects as possible is that they're too immature to create considerable decisions that will impact their future. Other folks think that a woman's role needs to be limited to taking care of the home and kids. For instance, you can select a topic for elementary, middle, or higher school. Learning a new language for an early age is helpful for kids.

Tuesday, May 19, 2020

The Civil Rights Movement gained momentum in the 1950s....

The Civil Rights Movement gained momentum in the 1950s. Beginning particularly in 1954 when the Supreme Court overturned the 1896 Plessy v. Ferguson â€Å"separate but equal† ruling that had allowed the South to maintain segregated schools from elementary school to graduate school. Typically, accommodations for black citizens were inferior to their white counterparts. Also in 1954, the Supreme Court ruled in Brown v. Board of Education that segregated schools violated the equal protection clause of the Fourteenth Amendment. This case focused on Linda Brown, a seven year old whose parents wanted to send her to an all-white school that was closer to their home. The NAACP lawyers successfully demonstrated to the Court that by being segregated†¦show more content†¦National television coverage of the boycott turned King into an overnight celebrity and allowed him to appeal to moderates throughout the country. White resistance to the MIA convinced them to broaden thei r demands to include complete desegregation of the buses. After almost a year the Montgomery Bus Boycott was successful. In November, 1956 the Supreme Court ruled that segregated buses were unconstitutional. King and other ministers from Southern states formed the Southern Christian Leadership Conference (SCLC) two months later. The SCLC decided that black churches could assist the Civil Rights Movement implement a nonviolent strategy of action that would challenge segregation across the South. King encouraged other black citizens to use nonviolent civil disobedient demonstrations to prevent authorities from using violence against them. In 1958, an SCLC campaign began to occupy Nashville’s segregated lunch counters. This became known as a sit-in. During these sit-ins, protesters would occupy seats at white-only lunch counters and would stay there even after they were refused service. This became a peaceful way to break the law and call attention to the unfairness of segregation. In 1960, the spontaneous decision of four North Carolina Agricultural and Technical College Freshmen to request service at a Woolworth’s lunch counter sparked the national sit-in movement. The TV news broadcast images of theirShow MoreRelatedStruggle for Black Americans: Civil Rights Movement Essay2552 Words   |  11 Pageslong before the civil rights movement would be headlining in the 1950’s and 1960’s. The struggle would not just be for freedom but also in terms of education and employment from the police brutality and general day to day discrimination. This abuse would compel individuals, such as the more famous Black civil rights leaders to launch efforts to assert their constitutional rights and improve their standing in society; through the use of media, that through time would be shown right in the home of AmericansRead MoreMarxism and Communism Christian Communism4953 Words   |  20 PagesIntroduction Communism is a social structure in which classes are abolished and property is commonly controlled, as well as a political philosophy and social movement that advocates and aims to create such a society.Karl Marx, the father of communist thought, posited that communism would be the final stage in society, which would be achieved through a proletarian revolution and only possible after a socialist stage develops the productive forces, leading to a superabundance of goods and servicesRead MoreEnvironmental Pollution Control Measures8416 Words   |  34 Pagesnation-building 4. 1945–1954: Pollution becomes an issue in wider society 5. 1955–1964: Extensive pollution damage during period of rapid industrial growth 6. 1965–1974: Pollution problems continue to worsen 7. 1975–1984: Lack of commitment in environmental policy 8. 1985–present: Mounting concern for global environmental issues Social awareness of environmental pollution Environmental pollution control measures commenced in earnest Pollution control measures lose momentum, increased awareness ofRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesMichael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographicalRead MoreGender Pay Gap14271 Words   |  58 Pages one of a handful of women among the roughly 80 people who held the same supervisory position she did. Over the years, unbeknownst to her, the company s pay-raise decisions created a growing gap between her wages and those of her male colleagues. When she left Goodyear, she was earning $3,727 a month. The lowest-paid man doing the same work got $4,286. The highest-paid male made 40 percent more than she did. Ledbetter sued in 1998, and a jury awarded her back pay and more than $3 million in damagesRead MoreHealthcare Essay18323 Words   |  74 Pagesthe creation of Medicare, Medicaid, and other public programs to extend health insurance to certain defined groups of people. Could major social or economic shifts eventually usher in a national health care system? It is anyone’s guess. Given the right set of conditions, a national health care system could become a reality in the United States, as recently seen with the passage of the Patient Protection and Affordable Care Act (ACA) of 2010, which promises to reduce the number of uninsured by 32Read MoreWater as a Source of Future Conflict in Sa26984 Words   |  108 Pagesshortages are increasingly triggering conflict. Statement of the Problem 4. Access to water has become a part of many states’ national security concerns, with one group of research (the Neomalthusians) connecting contest over water as a possible beginning of vicious conflict. Other researcher (Institutionalists or Cornucopians) are more positive about the impact of water, highlighting the cooperative facet of shared waters and disagreeing that divergence over shared waters are managed better throughRead MoreNokias Human Resources System144007 Words   |  577 PagesAmerican Depositary Shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PART II DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES . . . . . . . . . . . . . . . . . . . . . . . . MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CONTROLS AND PROCEDURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Read MoreOrganisational Theory230255 Words   |  922 PagesAssociated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 2007  © Pearson Education Limited 2007 The rights of Joanne Duberley, Phil Johnson and John McAuley to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanicalRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesof longer and shorter cases to increase the ï ¬â€šexibility for teachers. Combined with the illustrations and the short case examples at the end of each chapter (in both versions of the book) this increases the reader’s and tutor’s choice. For example, when deciding on material for Chapter 2, the case example, Global Force s and the European Brewing Industry, tests a reader’s understanding of the main issues inï ¬â€šuencing the competitive position of a number of organisations in the same industry with a relatively

Friday, May 15, 2020

Traffic Management N Mumbai - 10672 Words

INTRODUCTION Traffic Management is a very serious issue today. Traffic in Mumbai especially is seen as a major drawback for the city. Everyone belonging to this city of dreams has at some point in their life faced a traffic snarl which has made them wish they lived anywhere else. The core reason for traffic is the buildup of several problems being neglected over the years. This includes, over population, bad infrastructure, lack of education, uncontrolled reckless driving etc. I personally feel that using a car for a single person is a luxury if the same car is used for 5 persons travelling, it makes sense. We have n number of people coming to the same area in their own cars without any accomplices. So, it makes sense to club the people†¦show more content†¦Ã¢â€"  Granting casual leave, Earned leave, medical leave of the officer of Rank of Asstt.Police Inspector upto Police constable. ââ€"  Signing the bills of medical leave, earned leave, LTC of the officers of the rank of APIs to P.Cs., working in South/Central/East/West/North Traffic Region. ââ€"  Reviewing the issuance of NOCs after approval of Jt.C.P.,Traffic for competitions, morchas, processions, public awareness campaign, peach licenses of handicapped persons. Telephone booths, Taxi /auto stands and road markings, hoardings, advertisement campaigns, film shootings. ââ€"  DCP City/Suburban, Traffic to submit their proposals and files to DCP (Hqs), Traffic ââ€"  Scrutinizing the proposal of notifications of the road, re-designing of the junctions, speed breakers, central dividers and submitting them for the approval of the Jt.C.P., Traffic. ââ€"  Issuance of the NOCs of the proposals of pay and park and DCRs after obtaining approval of the Jt.C.P., Traffic. ââ€"  Attending meeting organized by the Government, Semi-Govt, NGOs and other organisations. ââ€"  Drafting notifications. ââ€"  Educational Training modules for the officers and men of the TCBs. ââ€"  Supervision over the officers and men of the Traffic Institute. * Dy.Commissioner of Police, City/Suburban, Traffic, Mumbai ââ€"  DCP(City) to supervise the work of South/Central and East, Regions, Traffic, while DCP(Suburban), to supervise the work of North/West Traffic Regions. ââ€"  To visitShow MoreRelatedReducing Traffic in Mumbai Local2353 Words   |  10 PagesArticles A D LIN KS Case Study: Reduce Traffic By Resolving Contradictions By KRD Pravin Population explosion is a curse as well as a boon for India. It is the second biggest market of the world. It is a strength, but at the same time it causes a scarcity of infrastructure and results in other infrastructure related issues. Mumbai is one of the most populated cities in the world. In numbers, Mumbai is roughly one percent of the Indian market. Residents of Mumbai face many problems on a daily basis suchRead MoreTraffic Jams Of Los Angeles1504 Words   |  7 Pages Traffic Jam in Los Angeles Traffic jams are a case where there are a large number of vehicles close together and they are moving very slow. Traffic jams have become an issue to many of the cities around the world, some being known across the world as the traffic jam mysteries, for example, Mumbai. However, as the time continues other cities have become part of the traffic jam and they are facing the traffic as a major issue. Although some people support the traffic jam in Los Angeles, there areRead MoreEssay on Starbucks Risk Management1233 Words   |  5 PagesThis includes events that could lead to: uncertainty and risk rise from legal, logistics, cultural and currencies stand point. * Cultural risk: The nature of a society attacking their culture of drinking tea-they positioned stores in high-traffic and high visibility locations. Moreover, Starbucks very deliberately began to bridge the gap between  the tea drinking culture and the coffee drinking culture  by introducing beverages in the Chinese stores that included local tea-based ingredientsRead MoreStrategic Management Indigo Airlines5347 Words   |  22 PagesStrategic Management INDIGO AIRLINES Europe Asia Business School Strategic Management Your Tutors Name: Prof. Bella Butler Full name of the student: Deepak Namram Full name of the student: Gargi Kumari Full name of the student: Sujata Sah Student number: 09104 Student number: 09105 Student number: 09121 Due Date: 10th Sep 2009 Date submitted: 10th Sep 2009 We declare the attached assignment is our own work and has not previously been submitted, in whole or in part, for assessmentRead MoreTo Design Mpls Vpn for a Company6699 Words   |  27 PagesPROJECT REPORT ON TO DESIGN A LAYER 3 MPLS VPN (Multiprotocol Label Switching Protocol Virtual Private Network ) FOR A CUSTOMER WITH DIFFERENT LOCATIONS C O N T E N T S 1. INTRODUCTION 2. ABOUT THE PROJECT ââ€" º Problem statement ââ€" º Proposed solution ââ€" º Objectives 3. PROJECT DESCRIPTION ââ€" º Multiprotocol Label Swithcing(MPLS) ââ€"   Architecture ââ€"   How does it work ââ€"   CEF Switching Read MoreLow Cost Airlines Strategy7730 Words   |  31 PagesKingfisher Red to be the market leader in the low cost airlines segment. Company Background: Kingfisher Red, known formerly as  Simpli-fly Deccan  and prior to that as  Air Deccan, is a  low-cost airline  run by  Kingfisher Airlines. It is headquartered in Mumbai,  India. Formerly known as Air Deccan, the airline was previously operated by  Deccan Aviation. It was started by Captain  G. R. Gopinath. Less than expected growth in the Indian aviation sector coupled with overcrowding and the resultant severe competitionRead MoreHotel Industry4982 Words   |  20 Pagescenter, shopping arcade. Rates are normally high due to their location advantages. They have high traffic on weekdays and the occupancy is generally high. Motels: They are located primarily on highways, they provide lodging to highway travelers and also provide ample parking space. The length of stay is usually overnight. Suburban hotels: They are located in suburban areas, it generally have high traffic on weekend. It is ideal for budget travelers. In this type of hotel rates are moderately low. Read Morecase study on Online grocery stores in India2711 Words   |  11 Pagesfor company performance. The first company is BigBasket currently present in Mumbai, Hyderabad and Bangalore. The other one is Aaramshop which is a website that operates in National Capital Region of India and offers FMCG and CPG goods and the last one is Salt n Soap, Online Grocery Store in Kolkata operating out of Kolkata. First, we seek to achieve insight into how uptake of Internet-based eGrocer relates to management orientation and find relationships between the uptake of Internet-based eGrocerRead MoreCrisis Management - Case Study6562 Words   |  27 Pageshttp://www.eurojournals.com/ejsr.htm Crisis Management- A Case Study on Mumbai Terrorist Attack Manisha Shekhar Centre for Strategic Analysis Research Deptt. of Electronics Communication Dr. M. C. Saxena college of Engg. Technology, UPTU, Lucknow, India E-mail: manisha.shekhar123@gmail.com Tel: +91-0522-4095700; Fax: +91-0522-4095730 Abstract This paper examined the Indian government intervention in crisis management during 2008, terrorist attack on MUMBAI. Empirical findings show that the interventionRead MoreSustainable Urban Development in India7190 Words   |  29 Pagesalso been some extreme climatic events like heat wave, intense rain, floods and droughts in India. Researchers have documented the increase in frequency of hot days and multiple-day heat waves in the past century. There has been record rainfall in Mumbai, India on 26 to 27 July 2005, which led to loss of large numbers of lives. Consecutive droughts between 2000 and 2002 caused crop failures, mass starvation and affected millions of people in Orissa. Also, increased water stress poses to be a major

Wednesday, May 6, 2020

There Are Millions Of Illegal Immigrants Located Within

There are millions of illegal immigrants located within the United States, and every year that number increases. Illegal immigration has been and still is an ongoing battle that keeps emerging worldwide. The controversial debate of whether illegal immigrants are straining the economy or benefiting it is still being argued. Many Americans are uncertain if they should be for it or against it and at the same time people don’t really know if immigration in general is acceptable or a threat to the economy. Whether people believe that the effects of illegal immigrants have a negative or a positive impact on our society, it is still a tendentious topic to be debated about. Immigrants are people from other countries who enter another country†¦show more content†¦They re sending people that have lots of problems, and they re bringing those problems with us. They re bringing drugs. They re bringing crime. They re rapists. And some, I assume, are good people. Although Trump and many other Americans may assume that, how much of it is true? In an article that I researched, Rich Furman, thinks otherwise. He states â€Å"For instance, business leaders have often been outspoken about the importance of undocumented workers to their industries, and to our overall economy† which proves that illegal immigrants are important in many ways, and in this case it shows that illegal immigrants are a great impact to the economy (Furman 284). After reading this statement it led me to believe that not only are industries like construction and manufacturing growing which in my opinion is benefitting the economy, but at the same time unemployment rates have dec reased around the nation which an improvement is being made especially since the numbers are so high. Although some immigrants are considered assets to many companies and factories, it is believe that one of the most negative impact that many Americans believe is that illegal immigrants are stealing jobs away from United States citizens. This statement is what gets me every time because in my opinion from what I have seen is that the undocumented immigrants are shown out the doorShow MoreRelatedCommunity Health Center for the Uninsured and Undocumented Immigrants1499 Words   |  6 Pages Although the number of illegal immigrants is substantially growing on a daily basis, the national health care policies seem to fail in addressing their medical needs. This, however, is becoming a growing challenge because of the conflicts between medical ethics and immigration laws. Despite the alluded hope for this patients group within the immigration reform, the Patient Protection and Affordable Care Act (PPACA) fails to alleviate the burden of their unmet health care needs. Advocates of theirRe ad MoreIllegal Immigration Is The Land Of Freedom And Opportunity1208 Words   |  5 Pagesfreedom and opportunity. There has been an increasing number of illegal immigrants entering the country over the years. â€Å"It is estimated that more than 12 million undocumented immigrants currently reside within the United States, with this number projected to increase into the foreseeable future (Muschek 2015). The majority of illegal immigrants are Mexicans, â€Å"75% of all illegal immigrants come from Mexico† (Krogstad 2016). Illegal immigration can be defined as someone staying in a country withoutRead MoreAre Children Of Illegal Immigrants1122 Words   |  5 PagesPSA Essay Are Children of illegal immigrants entitled to a public education? Yes, as a matter of fact, they are! Their parents work for minimum wage and still pay taxes, therefor their child should be able to attend public school. How many Americans don’t work and live off the system, but yet their child still gets a public education? Most minors are placed under the care of the Department of Health and Human Services which offers education rights. After a while the child will be released intoRead MoreDifferences Of Immigration In The United States1478 Words   |  6 PagesAfter the election there were thousands who suggested that the United States had some harsh immigration laws, making it strikingly difficult for immigrants and refugees alike to enjoy the freedoms and human rights that the United States offers. However, in 2015 the United States accepted over 1-million permanent migrants which made it the #1 country for immigration. At the same time, the United States also held onto its top spot as one of the top refugee resettlement countries4. Comparatively, countriesRead MoreThe Legal Status Of Illegal Immigrants1482 Words   |  6 Pagesfrom the days of ancient Rome to the modern day USA in order to count the number of people that are living within a given territory. The goal is to count every single ind ividual once regardless of social status, race, ethnicity, or legal status. Although counting individuals sounds like an easy task, the US census is a burdensome task in which the government tries to account for 300 million residents at an estimated operation budget of 14 billion dollars (Singer, Census 2010 Can Count on Controversy)Read MoreThe Immigration Of The United States1632 Words   |  7 PagesEuropean to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents, refugeesRead MoreThe Immigration Of The United States1628 Words   |  7 PagesEurope an to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents, refugeesRead MoreIllegal Immigration And The United States1532 Words   |  7 Pagespermanent residence† (â€Å"immigrant†). In the beginning, America was the land of opportunity, which allowed people to have a chance at reaching success. Since then, the population has grown to over 320 million people. Because of the explosion of people entering the United States, a restriction must be instilled on the number of new foreigners who are allowed in. America is now well established, a nd the economy is not strong enough to support more than the population currently living within the borders. InRead MoreIllegal Immigrants in Lebanon Essays1564 Words   |  7 Pagesitself to be a receiving country, it has been a destination or transit state for illegal immigrants from all around the world. The country hosts today around 1,5 million refugees, including 1 million Syrians, 400,000 Palestinians, 50,000 Iraqis, and other nationalities (Tabar, 2010; â€Å"UNCHR-Lebanon†, 2013). Lebanon fulfills most of the factors cited by Gordon Hanson to qualify a country as a successful destination for illegal migrants. These factors includes geographic vicinity to home country, relativelyRead MoreImmigration Of The United States1618 Words   |  7 Pagesforeigners that travel here from various countries from different parts of the world. Within the 70,000 travelers, over 60,000 of them are tourists, businessmen, and students. In the United States currently, with every 2,000 legal immigrants, there are 5,000 illegal immigrants. Since the 1990’s, illegal immigrants have been tremendously outnumbering legal immigrants by millions. Because of this ruckus with illegal immigrants, U.S lawmakers have made many attempts to restructure the immigration laws so that

The Myth Of Witch Has Undergone A Strange Transformation

Over the centuries, the image and the meaning of a witch have undergone a strange transformation. Most people affiliate the word with that of a woman that practices some form of magic; often depicted as evil conjurers who laid curses on others. However, they have been a popular myth throughout the history of humanity. It is safe to assume that people created witches in order to explain some phenomena that existed in ancient times. With modern times, the concept of a witch is nothing more than a fictitious belief because science has discredited the existence of real witches; or perhaps real witches have evolved into something else. When the word witch comes to mind, most people would describe an old lady wearing dark clothes. The word†¦show more content†¦Especially in other regions of world. Witches have changed majorly between different cultures: Pagan witches, Puritan Witches, or even modern witches. The concept of witchcraft is complex and often varies depending on culture and societies. In European belief, witchcraft is associated with the pagan culture which predominated in most of the continent before Christianity expanded in Europe. Witchcraft was often associated with religious and medicinal roles. Bengt Ankarloo did an extensive research in the history of witchcraft, and in his book Witchcraft and Magic in Europe, he Ankarloo mentions that â€Å"The church sought to destroy paganism by ingestion [which] advanced the development of witchcraft, convincing those who remained attached to the old gods that they were really revering demons† (46). Bengt already gives us a good insight into how the infamous witches should really credit the church since they were initially trying to put a bad image on all pagan theology so that they could gain followers by establishing that demons were evil and people were worshiping Satan. Witches, before their antagonized image of the chu rch, belonged to cults that worshipped Dionysius, the ancient pagan god of wine and fertility. Women in these cults would often conduct and exhibit rites with â€Å"frenzied dancing and song, obscenity, and consumption of raw meat† (47) and there was a particular group known as the cult of Diana. The cult of Diana was unusual, whereas it was

Diamonds in the Data Mine free essay sample

1. Customer Relationship Management is a strategy used by many businesses in order to improve their relations with their customers; in this case Harrah’s entertainment differentiated itself from its competitors thanks to its CRM strategies. The most important strategy would be the clients’ significant database whereas Harrah’s main objective is to gain its clients loyalty by collecting as much information as possible about them. In order to get more into details they gathered the data in a very efficient way to be able to understand firstly the Customer’s worth, and then use it depending on the clients’ activities and preference. All of this information wouldn’t be gathered efficiently if it wasn’t from the use of recent technology facilities. Second of all, the customer service is necessarily to gain the customer’s trust and keep him coming back frequently. And the best way to do so is to train and encourage employees and this by rewarding them each time they highly considered the client’s needs. We will write a custom essay sample on Diamonds in the Data Mine or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lastly, in order to gain the customers loyalty, promotions and price discounts were taking into consideration. 2. First of all, the fact that Harrah’s put to use the most recent technology by focusing on developing the intellectual and technological capabilities in order to gather as much information as possible in a very detailed way, puts him ahead from all its competitors. In fact the creation of the innovative player-card program â€Å"Total gold† helped increase the client’s loyalty, this program wasn’t only able to gather simple data, but advanced enough to track the clients’ activity and identify him prior to his preferences and activities (300 GB transactional database). Another technology that Harrah’s was able to develop was quantitative models in order to predict the customer worth by understanding his lifetime value. 3. Harrah’s customers’ database focus was first of all a success, being able to gather database in such an efficient way and having for objective to gain the customer’s loyalty depending on his preferences. However, this can be a violation of privacy concerning the private lifestyle and activities of the client and then lead to misunderstandings. Not only that, but one of the technology implementation that Harrah’s tried to use (Total Gold) wasn’t as efficient as they predicted; they weren’t credible enough. In other words, they didn’t differentiate themselves from the competition, there wasn’t any uniformity in the program and customers weren’t motivated enough to come back. 4. Privacy can be a very sensible issue to handle, this is why clients hould be aware of the fact that all of their activities and lifestyle are recorded and gathered in a data mining program. Harrah’s should prevent them of that as soon as they enter the entertainment center. This would be a very good way to avoid miscommunication with customers and keep their trust. 5. Gather and analyze the clients’ database and gain their loyalty, having one of the most advanced technology tools to collect information as efficient as possible -Analyzing the clients’ activities. In other words measuring the amount of times the client was spending in a specific store, in order to understand how he thinks and get him to visit more frequently the store -Measure the lifetime value of the client by developing a quantitative model, where Harrah’s could focus on the potential worth over time of the customer -Pushing the customer service to its maximum, by inviting unsatisfied clients back or even calling loyal customers to get their feedbacks -Lastly, creating different tiers of customers (Gold, Platinum, and Diamond) a very efficient way to push clients to be more involved and wanting to earn the higher tiers because of the difference in the customer service.

Tuesday, May 5, 2020

Belonging Related Text free essay sample

George Orwell’s essays – related text ‘Marrakech’ explores the notion of ethnocentricity through a Eurocentric perspective, in which one is isolated at the consequence of differing morels. Orwell succeeds in doing so through various anecdotes â€Å"What does Morocco mean to a Frenchman? An orange-grove or a job in government service. † In essence this displays the failure of a migrant to withhold a deeper connection to the land. Orwell emotively describes the crippled elderly women who â€Å"answered with a shrill wail, almost a scream, which was partly gratitude but mainly surprise†, as a response to the charity he provided her with.The dramatic reaction displays her sense of alienation from her own homeland, at fault of those who are foreign, yet awfully powerful. This is furthered through the description of â€Å"the shy, wide-eyed Negro† where through his ignorance, he â€Å"has been taught that the white race are his masters, and still believes it. We will write a custom essay sample on Belonging Related Text or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † A sense of melancholy pervades this essay through the harsh truth â€Å"How much longer can we go on kidding these people? † displaying the indigenous peoples disconnection to a place that was originally theirs.While ‘Marrakech’ explores the notion that one does not belong to their homeland. This is juxtaposed through ‘Shooting an Elephant’ with Orwell’s alternative experience of belonging. Through Orwell’s ambivalence we see the highly controversial understanding of â€Å"the hollowness. . of the white man’s dominion in the East. † It is ironic that a â€Å"sub-divisional police officer† should feel self-conscious with such authority. Controversially he â€Å"was all for the Burmese† juxtaposed to the grotesque imagery of his deepest desire to â€Å"drive a bayonet into a Buddhist priest’s guts.

Tuesday, April 14, 2020

Vocabulary Essay Example For Students

Vocabulary Essay IntroductionOne of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. We will write a custom essay on Vocabulary specifically for you for only $16.38 $13.9/page Order now English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word MotherThe idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother. ? Mother Country? Mother Nature? Mother Figure? Mother Tongue? Mother BoardConnotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother. ? Father? Son? DaughterSemantic usage REGISTERMotherVery Formal British EnglishMumInformal British English MummyInformal British English mainly used by childrenMomInformal American EnglishMommyInformal American English mainly used by childrenMaInformal expression American and British English working class (often used with any much older woman)MamInformal North England English and Welsh (working class)MammyInformal Scottish English and North England English (working class)MamaOld expression used by upper class childrenMommaInformal American EnglishSource: McArthur (1981)Synonyms and antonymsSynonymsAntonymsFemale ParentFatherGenetrixMater FamiliasIdioms There are several idioms related to the word mother, the following are the most used. Mothers boy may have a positive or a negative connotation. It has a negative shade if it stands for a boy or man whose character and conduct is too much marked by maternal influence. On the other hand it has a positive nuance if it connotes a boy who has been the indisputable favourite of his mother. Like mother like daughter it is used when a girl behaves like her mother. Mother tongue means the language somebody first learned to speak as a child. Mother Country stands for the country where somebody was born. Derivatives There are several words whose origin comes from the word mother:? Maternity ? Motherhood ? Maternal ? Motherless ? MotherlyPragmatic? A real mother of a carThis is a colloquial expression referring to something very large and usually very good. ? Please, do not be a mother! Colloquial expression mainly used between youngsters with a slightly negative meaning. BibliographyBaldi, P (1999) Words on Word History, BaldiBarnhant, RK (2000) Dictionary of Etymology, ChambersCowie, AP and Mackin, R (1990) Oxford Dictionary of Current Idiomatic English, Oxford University PressCrystal, D (1996) Cambridge Encyclopaedia of the English Language, CUPMcArthur, T (1981) Lexicon of Contemporary English, LongmanChambers (1994) The Chambers Dictionary, ChambersWarren, H (1997) Oxford Learners Dictionary of English Idioms, Oxford University PressWords/ Pages : 651 / 24 Vocabulary Essay Example For Students Vocabulary Essay IntroductionOne of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. We will write a custom essay on Vocabulary specifically for you for only $16.38 $13.9/page Order now English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word MotherThe idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother. ? Mother Country? Mother Nature? Mother Figure? Mother Tongue? Mother BoardConnotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother. ? Father? Son? DaughterSemantic usage REGISTERMotherVery Formal British EnglishMumInformal British English MummyInformal British English mainly used by childrenMomInformal American EnglishMommyInformal American English mainly used by childrenMaInformal expression American and British English working class (often used with any much older woman)MamInformal North England English and Welsh (working class)MammyInformal Scottish English and North England English (working class)MamaOld expression used by upper class childrenMommaInformal American EnglishSource: McArthur (1981)Synonyms and antonymsSynonymsAntonymsFemale ParentFatherGenetrixMater FamiliasIdioms There are several idioms related to the word mother, the following are the most used. Mothers boy may have a positive or a negative connotation. It has a negative shade if it stands for a boy or man whose character and conduct is too much marked by maternal influence. On the other hand it has a positive nuance if it connotes a boy who has been the indisputable favourite of his mother. Like mother like daughter it is used when a girl behaves like her mother. Mother tongue means the language somebody first learned to speak as a child. Mother Country stands for the country where somebody was born. Derivatives There are several words whose origin comes from the word mother:? Maternity ? Motherhood ? Maternal ? Motherless ? MotherlyPragmatic? A real mother of a carThis is a colloquial expression referring to something very large and usually very good. ? Please, do not be a mother! Colloquial expression mainly used between youngsters with a slightly negative meaning. BibliographyBaldi, P (1999) Words on Word History, BaldiBarnhant, RK (2000) Dictionary of Etymology, ChambersCowie, AP and Mackin, R (1990) Oxford Dictionary of Current Idiomatic English, Oxford University PressCrystal, D (1996) Cambridge Encyclopaedia of the English Language, CUPMcArthur, T (1981) Lexicon of Contemporary English, LongmanChambers (1994) The Chambers Dictionary, ChambersWarren, H (1997) Oxford Learners Dictionary of English Idioms, Oxford University Press

Sample Essay in Teaching to Christian School Students

Sample Essay in Teaching to Christian School StudentsIn teaching to Christian school students, do you often feel like your hand is tied? No matter how much you prepare, you simply can't seem to think of a decent writing sample essay in teaching to Christian school students that they will be able to use.Let me tell you, you don't need to worry about writing a poor sample. If you really want to learn about essay writing, then I strongly suggest that you take a little time to read the below paragraph. Here I will explain to you how to come up with a decent essay without having to worry about grammar and how to avoid errors.First, don't proofread. Take note of the word 'don't' on that particular sentence. It is very important that you learn to write without checking your work for errors. However, it is more important that you learn how to proofread. So when you become an advanced writer, you can not only proofread for the different kinds of mistakes that can occur in the content of your essays, but you can also proofread for the different types of errors that can occur in the form of punctuation, sentence structure, and so on.Essays require a lot of grammar and spelling errors. Grammar and spelling errors will cause you to lose the audience's attention because of their lack of understanding. The more content you are able to cover in your essay, the better your chance of passing the writing test. And when your essay is passable, you will have the best chances of passing the written portion of the SAT or ACT.Second, do not worry if you write sloppy. Remember, there is no perfect writing that is perfect. As long as you write correctly, there will always be mistakes. You do not have to spend a lot of time correcting your mistakes, but it is definitely important that you learn how to write correctly so that when you go to write for your own students, they will understand what you are trying to say. Some people will not even take the time to even read a poorly written es say because they know that it means that they did not prepare the right topic for the essay.Third, write for your audience rather than what you think they will like. That is a very important thing to remember if you are a teacher who wants to write a good sample essay in teaching to Christian school students. Remember, your target audience may not be perfect, but they will be educated. If you try to please your audience, you will find that they will certainly enjoy your essay. It may not be perfect, but if you give them what they want, they will probably respond positively to your essay.Finally, remember that your subject matter should be interesting. If you think that your audience is going to simply roll over on you if you come up with a boring topic, you will probably find that you are not writing a good essay. Instead, you should write something that is going to be exciting. What is so fun about writing a boring essay?Remember that it is possible to come up with a decent essay i n teaching to Christian school students. Just follow these three tips to become a better writer. If you want to know how to write a good essay, take some time to read this article now.

Thursday, March 12, 2020

Contemporary Integrated Marketing Communications The WritePass Journal

Contemporary Integrated Marketing Communications Introduction Contemporary Integrated Marketing Communications ). The users tend to share their location details and their statuses on the social network websites. The majority of users have started to access the social networking websites via mobile devices contrary to the previous utilization of Broadband-enabled PCs and laptops (Humphrey and Laverie, 2011). In fact, the number of users, who access the Internet via Smartphones, has doubled over the recent years (New Market Trend Watch, 2012). With this in mind, the companies have started to benefit from the location based advertising via mobile access. Location based advertising is not a new concept, however the innovation attributed to this concept suggests mobile advertising tailoring on the basis of locations (Bruner and Kumar, 2007). Given the fact that the mobile phones are always with the individual, it makes it quite easy to generate interest among the consumers. There are two approaches to Location Based advertising, namely push and pull approach (Bruner and Kumar, 2007; Unni and Harmo n, 2007). The push approach suggests that the companies send out adverts either to specific consumers and/or to all the consumers.   The pull approach implies that the customer request the adverts themselves. Location based strategies and tactics are regarded to be part of the customer management strategy, which imply the delivery of the proactive individualized attention to the customers in the form of customized advertising. Humphrey and Laverie, (2011) suggest that the social media network has   gone further and has   started to introduce the incentives that are aimed at the development of willingness to share the location via social networking website. It is especially visible in the example of Foursquare (Humphrey and Laverie, 2011). This company provides the badges for a certain number of location sharing events. Therefore, there is a great potential for this type of mobile advertising to grow , if the opportunity is seized by the company on time (Dao and Jeong, 2012). For instance, Facebook has reported a decline in its profits, since the management was late on the adoption of mobile advertising on the rise of popularity in mobile access (Bloomberg, 2012). Application of Theory to the Case Study Location-based advertising is regarded to be quite efficient, especially for the small-sized companies (Mashable, 2012). This is especially beneficial for the studied company, namely Get Fit Now! Gym Company. As a result, the location based advertising may be triggered by the location of this company and its branches. It has been estimated that it might be quite profitable for the small sized businesses. It has been estimated in the consumer survey in 2010 that 49 % would utilize the location based advertising, if the information that they would receive via advertisements would be more relevant (Internet Advertising Bureau, 2010). Given the fact, that a consumer is located in the region as the gym, namely Get Fit Now!, the location based advertising might trigger the consumer’s interest, and therefore the behavioural intentions to visit the gym or at least to ask for   information about the services. Yoo, Donthu and Lee, (2000) have estimated that advertising positively affects the increase in the positive brand associations and therefore the increase in the brand equity. This implies that the frequency of the viewed advertising directly affects the increase in the cognitive processes of the consumers. This, in turn, drives the memorization of the certain advertisements (Yoo, Donthu and Lee, 2000). Therefore, the frequency of being located in the certain area directly affects the frequency of the viewed advertising. As a result, this is regarded to be a valuable advertisement, since it targets the individuals, who would be interested in visiting the Gym, due to the certain current location. It would b e, however, more valuable and useful, to integrate more of consumer data in the location-based advertising. This implies that simple location might be a limited data for generation of consumer interest in the particular product or service (Xu, Oh and Teo, 2009). This research also implies that the mobile devices are still limited for the receipt of rich multimedia content, which may affect the quality of advertising. Therefore, even though, the consumer might receive the adverts, due to this limitation, they might lack interest in the content of advertising (Xu, Oh, Teo, 2009). As a result, this implies that location-based advertising is a relatively new area, which needs further development in the task of consumer demand’s escalation. Discussion The main challenges that are attributed to   location based advertising imply that it is still new to the customers,so the consumers may be reluctant to utilize this kind of technology. This is mainly associated with privacy and security concerns. Kim et al., (2004) have estimated that for the new users of the innovative technology,   privacy and security are the key issues for concern. However, it is stated that if there is valuable information, which is provided in exchange to the location–related data, the concerns about   privacy and security are diminished (Mobile Marketer, 2012). The main problem lies in the ability to provide the products for the attributed target market, rather than for everyone. Therefore, the technology should be advanced enough in order to provide valuable information to the customers, based on the segmentation data, beyond the simple location. The main role in location based advertising is played by the actual mobile device. However some mobile companies are reluctant to promote  Ã‚   location based advertising (Mobile Marketer, 2012). For instance, it has been estimated that recently, along with the new iOS6 platform, Apple has integrated its own branded maps, instead of Google maps. As a result, a number of glitches were reported within this system that has affected location based advertising in a very negative way (Mobile Marketer, 2012). Conclusion This report was designed in order to demonstrate the role of location based advertising in the modern marketing communication mix. It has been estimated that location based advertising is still in the first stages of development and promotion. This implies that for consumers, this is still regarded as innovative technology. This drives the development of concerns for privacy and security, related to this type of technology. Furthermore, it has been estimated that there is a large potential for location based advertising. However there is supposed to be some advanced technology integrated in order to be able to base the advertising on the segmentation variables, beyond the location. However, it has been estimated that for the small-sized businesses, location based advertising is regarded to be beneficial. Therefore, this type of advertising will be quite advantageous fro Get It Fit Now! Gyms. The main challenges are attributed to the innovative feature of this type of advertising and the inability to target the right customer segments. As a result, the customers do not have the ability to receive really valuable information in exchange for their location data. Another problem relates to the mobile companies that restrict the location based advertising on their devices. References: Bloomberg. (2012). Facebook Working on Location-Based Mobile-Ad Product. Available: bloomberg.com/news/2012-06-18/facebook-readying-location-based-mobile-ad-product.html (Accessed on 9/1/2013) BusinessWeek. (2012). Facebook: The Making of 1 Billion Users. Available: businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users (Accessed on 9/1/2013) Dao T., Jeong S., Ahn H. (2012). A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach. Expert Systems with Applications, Vol. 39, pp. 3731-3739 Evans D. (2008). The Economics of the Online Advertising Industry. Review of Network Economics. Vol. 7, Iss.3, pp. 1446-9022 Humphrey W., Laverie D. (2011). Driving Frequency with Mobile Social Networks and the Mediating Effects of Price and Quota Promotions. IJMM, Winter, Vol.6, Iss.2, pp. 46-60 Internet Advertising Bureau. (2010). Location Based Advertising on mobile. Available: iabuk.net/sites/default/files/white-paper-docs/Location%20Based%20Advertising%20-%20Whitepaper.pdf (Accessed on 9/1/2013) Kim S.S., Malhotra K.N., Agarwal J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, Vol.15, Iss. 4, pp. 336 -355 Kotler P., Armstrong G. (2010). Principles of Marketing. 13th ed., Pearson: USA Mashable. (2012). How to Leverage Location Data for Better Mobile Ads. Available: http://mashable.com/2012/07/09/mobile-advertising-location-data/ (Accessed on 9/1/2013) Mobile Marketer. (2012). Location-based advertising still searching for its place. Available: mobilemarketer.com/cms/news/advertising/13009.html (Accessed on 9/1/2013) Mobile Marketer. (2012). Is Apple screwing up location-based advertising opportunities? Available: mobilemarketer.com/cms/news/advertising/13899.html (Accessed on 9/1/2013) Unni R., Harmon R. (2007). Perceived Effectiveness of Push vs Pull Mobile Location Based Advertising. Journal of Interactive Advertising. Vol.7, Iss.2, pp. 28-40 Xu H., Oh L., Teo H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications. Vol.7., Iss. 2., pp. 154-177 Yoo, B., Donthu N., and Lee S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science. Vol. 28, pp. 195-211

Monday, February 24, 2020

Summit vs. State Supreme Court of Nevada (1985) Essay

Summit vs. State Supreme Court of Nevada (1985) - Essay Example This testimony was offered by the appellant by stating that the victim had previous knowledge of similar acts that formed a foundation for the current case. Summitt was convicted by the grand jury, and the current case is an appeal on grounds of the rape shield law under FRE 412. Issue The issue before the court in the current case is whether the rape shield law allowed the admission of prior sexual experience of the victim as evidence in the case. The court had to determine whether Summitt could introduce the prior sexual experience of his victim as a basis for his defense in the appeal of his conviction. Rule The rule in this case is defined by the Nevada Revised Statute Section 50.090.1, which limits the inquiry into the sexual history of a victim in a rape or sexual assault case. This rule reversed the common law statute of rape cases, where the morality of the victim could have led the assailant to infer consent for sexual acts. Analysis The rape shield law was designed to preve nt the introduction of irrelevant evidence in sexual assault cases, evidence that had the potential to prejudice a jury against a victim in the case. The evidence that is usually barred includes opinions or apparent previous reputations of the victim and prior sexual experience. In the case of Summitt v. The State Supreme Court of Nevada, the rape shield law was used to prevent the appellant from introducing a previous sexual assault on the victim as basis for defense. The appellant tried to claim that since the victim had been subjected to the same assault previously, the victim had prior independent knowledge of the present case. According to common law, a defendant has the right to present witnesses in a case, cross examine them and introduce any history that pertains to the case. But in the case of sexual assault, this history might have no bearing on the case and just prejudice the jury. Therefore, the rape shield law is used to shield the victim from unfair testimony. In this case, the defendant tried to prove that the prior sexual experience of the child could have been used to formulate the evidence in the current case, indicating that the rape shield law should not have been applied. In dissenting, Steffen, a judge, stated that the previous sexual experience of the victim could have been used to make up statements in the current case, and that the lesser court was wrong in excluding reference to the previous assault. Conclusion The decision in the case to reverse the prior ruling and remand the case for a new trial was based on the error by the district court in not admitting the prior sexual experience of the victim in the case. This means that the rape shield law can sometimes act unfavorably for the defendant, since the victim could have prior knowledge that might have bearing in the current case. Discussion The rule in this case impacts different rape and sexual cases. From the decision, it is seen that the rape shield law can be circumvented by a jury if it is evident that the defendant needs the prior sexual experience of the victim in his case. Question 2 Facts Martin Weil unexpectedly passed away, and on investigation, his doctors could not explain the cause of death or the cause of several medical complications that he experienced before his death. One

Saturday, February 8, 2020

First Amendment Rights Essay Example | Topics and Well Written Essays - 750 words

First Amendment Rights - Essay Example The freedom of speech and expression has its downside and its negative effects include: discrimination and hatred caused due to religious freedom of expression, obscenity and biased content presented by media and protest against measures that are healthy for the overall society. One of the main reasons due to which the First Amendment was enacted was to protect the right of all religions to exercise their religion in a free manner. The issue with free exercise of religion is that religious groups preach their followers that their religion is superior to other religions and is the best religion. This has resulted in differences among individuals representing different religions and has led to the growth of biased attitudes of followers of one religion for followers of other religion (Basford, 2003, p.386). Another issue is that, Schools and Universities that are backed by religion such as Catholic schools even have students from different religions and these educational institutes ten d to promote their own religion within the educational institute as a result of freedom to exercise religious activities. This coerces followers of one religion to follow the teachings and practices of other religion. Another issue is that while religious teachers of different religions are preaching their followers, they tend to create hatred among their followers for people of different religions. Another reason due to which the First Amendment was enacted was to protect the media from any policies that could restrict their activities and content they use. Media is considered as an important part of the American society as it educates and provides information about day to day events that are taking place within the American society. But media has surely crossed its lines and has misused the freedom it had. Media used to be highly regulated through rules and regulations, scenes that are obscene in nature and information that is biased in nature was not allowed to be aired on media. Today, media openly provides biased information and acts as trial rooms for several issues and try to become the judge of these issues. There have been several instances where national TV channels such as CNN have aired obscenity. For example: The exposure of Jannet Jacson’s nudity on CNN which is a national TV channel (Anderson, 2004, p.1). Another important part of media is Internet and the access to internet has increased with the passage of time. One of the most troubling realities of Internet is the pornographic material that is promoted through it. Internet is used by people of all ages and the population that has gained majority in using internet is teenagers and children. This population tends to access pornographic material which is hampering their mental development. The First Amendment right of protesting against the government for the protection of individual rights has even caused several issues. The main problem caused by this clause is that the citizens might protest the government against making rules and regulations that are beneficial for the society and the government might be held responsible for conducting discrimination if it makes decision in favor of certain part of population, while the same decision might not be in favor of others. For example: the government is trying to use gun

Wednesday, January 29, 2020

Comparing Two Computer Advertisements Two Computer advertisements Essay Example for Free

Comparing Two Computer Advertisements Two Computer advertisements Essay Whether you like it or not, the media, to a large extent, defines your life and the way you think. It includes television, cinema, radio, video, magazines, books , the internet and newspapers. In this essay I will be taking an analytical look at two computer advertisements that caught my attention in two different newspapers, namely The Guardian, and The Sun. What is amazing is the amount of space taken up by both advertisements. Both adverts can be categorized as advertorials as the companies they represent are describing and promoting their respective products. As the Guardian is a broadsheet and The Sun a tabloid, it goes without saying that each will target a different audience. The content in text A features a computer and tells the reader about the software and hardware that they are trying to sell. The article is written in quite a persuasive style. The Macintosh Performa in text A is advertised in The Sun and makes use of an attention-grabbing heading that is also ambiguous: Difficult. Temperamental. Hard to understand. On a quick glance at the text and looking at the picture of a sullen-looking boy, one is ready to make the association about a boy who is possibly throwing a tantrum. And it is in the ambiguity where the punch-line lies. Unlike the boy who will be tantrumming from time to time, with the Macintosh Performa, theres no frustrating, baffling patience-trying set-up procedures. The layout is really spectacular. The article takes up an entire page. The main text is set out in three columns, relatively densely printed with early paragraphs playing on the implication that both computers and children can be Difficult. Temperamental. Hard to understand. The rest of the text stresses that the Performa is a well-behaved and versatile computer. The text is broken up by the use of two line drawings of the computer and the software. The tone of the text is reassuring, helpful, and stresses accessibility of the Performas functions. The price of the computer is tactically delayed until the third column: The price of the computer start at just à ¯Ã‚ ¿Ã‚ ½1,099. The reader or prospective buyer will at this point feel that it is worth every penny with all its functions. There is also a constitutional reference to the model featured and appears in very small print at the foot of the page. And a list of dealers is also in very small print at the foot of the page. Advertisement B shows a weak distant view of the front of an Aptiva computer. The company that promotes this product is IBM and their logo is located in the right hand corner at the bottom of the page. The complete system is there for the reader to see. I also think that they are trying to tempt the reader as they use a cluster of adjectives: Loud, colourful, fast-moving, enjoyable, stuff The immediate contrast between the two texts is the layout. Unlike text A, that has three columns, text B has no columns, only paragraphs with sub-headings. And this makes the advert appear dull and unattractive to the readers. But then again, the audience in this case is different to that of text A. As this advertisement appears in the broadsheet newspaper, its readers are usually keen business people and the emphasis is not so much on entertainment but on efficiency and cutting edge technology. Therefore, when the price 1,799 is quoted the reader will not be surprised at all. However, a touch of humor is added when OK, maybe not for dogs. appears in very small print next to the price. This humorous note may have been included to discourage readers from dwelling on the price. Reference to the model featured appears in a very small print at the foot of the page. The heading is fairly conventional, using bold, white lettering against a black background. The main text is set out in paragraphs and the word Stuff is repeated in the large 5 sub-headings. The tone of the text is light-hearted, whimsical, with a joke in each of the first two sections. You can also see the TOYS R US logo under the photo of the computer which tells you they are the outlets for the new Aptiva. Both advertisements use persuasive techniques for example, repetition in text B the word stuff. The word stuff gives it a more colloquial style. Of the two advertisements I liked the Performa more as it appears to be very user friendly: As soon as you plug it in, the Performa can run, However, it needs to be said, that when you buy an Aptiva, you buy into a new lifestyle.