Belonging Related Text free essay sample

George Orwell’s essays – related text ‘Marrakech’ explores the notion of ethnocentricity through a Eurocentric perspective, in which one is isolated at the consequence of differing morels. Orwell succeeds in doing so through various anecdotes â€Å"What does Morocco mean to a Frenchman? An orange-grove or a job in government service. † In essence this displays the failure of a migrant to withhold a deeper connection to the land. Orwell emotively describes the crippled elderly women who â€Å"answered with a shrill wail, almost a scream, which was partly gratitude but mainly surprise†, as a response to the charity he provided her with.The dramatic reaction displays her sense of alienation from her own homeland, at fault of those who are foreign, yet awfully powerful. This is furthered through the description of â€Å"the shy, wide-eyed Negro† where through his ignorance, he â€Å"has been taught that the white race are his masters, and still believes it. We will write a custom essay sample on Belonging Related Text or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † A sense of melancholy pervades this essay through the harsh truth â€Å"How much longer can we go on kidding these people? † displaying the indigenous peoples disconnection to a place that was originally theirs.While ‘Marrakech’ explores the notion that one does not belong to their homeland. This is juxtaposed through ‘Shooting an Elephant’ with Orwell’s alternative experience of belonging. Through Orwell’s ambivalence we see the highly controversial understanding of â€Å"the hollowness. . of the white man’s dominion in the East. † It is ironic that a â€Å"sub-divisional police officer† should feel self-conscious with such authority. Controversially he â€Å"was all for the Burmese† juxtaposed to the grotesque imagery of his deepest desire to â€Å"drive a bayonet into a Buddhist priest’s guts.

Vocabulary Essay Example For Students

Vocabulary Essay IntroductionOne of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. We will write a custom essay on Vocabulary specifically for you for only $16.38 $13.9/page Order now English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word MotherThe idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother. ? Mother Country? Mother Nature? Mother Figure? Mother Tongue? Mother BoardConnotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother. ? Father? Son? DaughterSemantic usage REGISTERMotherVery Formal British EnglishMumInformal British English MummyInformal British English mainly used by childrenMomInformal American EnglishMommyInformal American English mainly used by childrenMaInformal expression American and British English working class (often used with any much older woman)MamInformal North England English and Welsh (working class)MammyInformal Scottish English and North England English (working class)MamaOld expression used by upper class childrenMommaInformal American EnglishSource: McArthur (1981)Synonyms and antonymsSynonymsAntonymsFemale ParentFatherGenetrixMater FamiliasIdioms There are several idioms related to the word mother, the following are the most used. Mothers boy may have a positive or a negative connotation. It has a negative shade if it stands for a boy or man whose character and conduct is too much marked by maternal influence. On the other hand it has a positive nuance if it connotes a boy who has been the indisputable favourite of his mother. Like mother like daughter it is used when a girl behaves like her mother. Mother tongue means the language somebody first learned to speak as a child. Mother Country stands for the country where somebody was born. Derivatives There are several words whose origin comes from the word mother:? Maternity ? Motherhood ? Maternal ? Motherless ? MotherlyPragmatic? A real mother of a carThis is a colloquial expression referring to something very large and usually very good. ? Please, do not be a mother! Colloquial expression mainly used between youngsters with a slightly negative meaning. BibliographyBaldi, P (1999) Words on Word History, BaldiBarnhant, RK (2000) Dictionary of Etymology, ChambersCowie, AP and Mackin, R (1990) Oxford Dictionary of Current Idiomatic English, Oxford University PressCrystal, D (1996) Cambridge Encyclopaedia of the English Language, CUPMcArthur, T (1981) Lexicon of Contemporary English, LongmanChambers (1994) The Chambers Dictionary, ChambersWarren, H (1997) Oxford Learners Dictionary of English Idioms, Oxford University PressWords/ Pages : 651 / 24 Vocabulary Essay Example For Students Vocabulary Essay IntroductionOne of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. We will write a custom essay on Vocabulary specifically for you for only $16.38 $13.9/page Order now English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word MotherThe idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother. ? Mother Country? Mother Nature? Mother Figure? Mother Tongue? Mother BoardConnotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother. ? Father? Son? DaughterSemantic usage REGISTERMotherVery Formal British EnglishMumInformal British English MummyInformal British English mainly used by childrenMomInformal American EnglishMommyInformal American English mainly used by childrenMaInformal expression American and British English working class (often used with any much older woman)MamInformal North England English and Welsh (working class)MammyInformal Scottish English and North England English (working class)MamaOld expression used by upper class childrenMommaInformal American EnglishSource: McArthur (1981)Synonyms and antonymsSynonymsAntonymsFemale ParentFatherGenetrixMater FamiliasIdioms There are several idioms related to the word mother, the following are the most used. Mothers boy may have a positive or a negative connotation. It has a negative shade if it stands for a boy or man whose character and conduct is too much marked by maternal influence. On the other hand it has a positive nuance if it connotes a boy who has been the indisputable favourite of his mother. Like mother like daughter it is used when a girl behaves like her mother. Mother tongue means the language somebody first learned to speak as a child. Mother Country stands for the country where somebody was born. Derivatives There are several words whose origin comes from the word mother:? Maternity ? Motherhood ? Maternal ? Motherless ? MotherlyPragmatic? A real mother of a carThis is a colloquial expression referring to something very large and usually very good. ? Please, do not be a mother! Colloquial expression mainly used between youngsters with a slightly negative meaning. BibliographyBaldi, P (1999) Words on Word History, BaldiBarnhant, RK (2000) Dictionary of Etymology, ChambersCowie, AP and Mackin, R (1990) Oxford Dictionary of Current Idiomatic English, Oxford University PressCrystal, D (1996) Cambridge Encyclopaedia of the English Language, CUPMcArthur, T (1981) Lexicon of Contemporary English, LongmanChambers (1994) The Chambers Dictionary, ChambersWarren, H (1997) Oxford Learners Dictionary of English Idioms, Oxford University Press

Sample Essay in Teaching to Christian School Students

Sample Essay in Teaching to Christian School StudentsIn teaching to Christian school students, do you often feel like your hand is tied? No matter how much you prepare, you simply can't seem to think of a decent writing sample essay in teaching to Christian school students that they will be able to use.Let me tell you, you don't need to worry about writing a poor sample. If you really want to learn about essay writing, then I strongly suggest that you take a little time to read the below paragraph. Here I will explain to you how to come up with a decent essay without having to worry about grammar and how to avoid errors.First, don't proofread. Take note of the word 'don't' on that particular sentence. It is very important that you learn to write without checking your work for errors. However, it is more important that you learn how to proofread. So when you become an advanced writer, you can not only proofread for the different kinds of mistakes that can occur in the content of your essays, but you can also proofread for the different types of errors that can occur in the form of punctuation, sentence structure, and so on.Essays require a lot of grammar and spelling errors. Grammar and spelling errors will cause you to lose the audience's attention because of their lack of understanding. The more content you are able to cover in your essay, the better your chance of passing the writing test. And when your essay is passable, you will have the best chances of passing the written portion of the SAT or ACT.Second, do not worry if you write sloppy. Remember, there is no perfect writing that is perfect. As long as you write correctly, there will always be mistakes. You do not have to spend a lot of time correcting your mistakes, but it is definitely important that you learn how to write correctly so that when you go to write for your own students, they will understand what you are trying to say. Some people will not even take the time to even read a poorly written es say because they know that it means that they did not prepare the right topic for the essay.Third, write for your audience rather than what you think they will like. That is a very important thing to remember if you are a teacher who wants to write a good sample essay in teaching to Christian school students. Remember, your target audience may not be perfect, but they will be educated. If you try to please your audience, you will find that they will certainly enjoy your essay. It may not be perfect, but if you give them what they want, they will probably respond positively to your essay.Finally, remember that your subject matter should be interesting. If you think that your audience is going to simply roll over on you if you come up with a boring topic, you will probably find that you are not writing a good essay. Instead, you should write something that is going to be exciting. What is so fun about writing a boring essay?Remember that it is possible to come up with a decent essay i n teaching to Christian school students. Just follow these three tips to become a better writer. If you want to know how to write a good essay, take some time to read this article now.

Contemporary Integrated Marketing Communications The WritePass Journal

Contemporary Integrated Marketing Communications Introduction Contemporary Integrated Marketing Communications ). The users tend to share their location details and their statuses on the social network websites. The majority of users have started to access the social networking websites via mobile devices contrary to the previous utilization of Broadband-enabled PCs and laptops (Humphrey and Laverie, 2011). In fact, the number of users, who access the Internet via Smartphones, has doubled over the recent years (New Market Trend Watch, 2012). With this in mind, the companies have started to benefit from the location based advertising via mobile access. Location based advertising is not a new concept, however the innovation attributed to this concept suggests mobile advertising tailoring on the basis of locations (Bruner and Kumar, 2007). Given the fact that the mobile phones are always with the individual, it makes it quite easy to generate interest among the consumers. There are two approaches to Location Based advertising, namely push and pull approach (Bruner and Kumar, 2007; Unni and Harmo n, 2007). The push approach suggests that the companies send out adverts either to specific consumers and/or to all the consumers.   The pull approach implies that the customer request the adverts themselves. Location based strategies and tactics are regarded to be part of the customer management strategy, which imply the delivery of the proactive individualized attention to the customers in the form of customized advertising. Humphrey and Laverie, (2011) suggest that the social media network has   gone further and has   started to introduce the incentives that are aimed at the development of willingness to share the location via social networking website. It is especially visible in the example of Foursquare (Humphrey and Laverie, 2011). This company provides the badges for a certain number of location sharing events. Therefore, there is a great potential for this type of mobile advertising to grow , if the opportunity is seized by the company on time (Dao and Jeong, 2012). For instance, Facebook has reported a decline in its profits, since the management was late on the adoption of mobile advertising on the rise of popularity in mobile access (Bloomberg, 2012). Application of Theory to the Case Study Location-based advertising is regarded to be quite efficient, especially for the small-sized companies (Mashable, 2012). This is especially beneficial for the studied company, namely Get Fit Now! Gym Company. As a result, the location based advertising may be triggered by the location of this company and its branches. It has been estimated that it might be quite profitable for the small sized businesses. It has been estimated in the consumer survey in 2010 that 49 % would utilize the location based advertising, if the information that they would receive via advertisements would be more relevant (Internet Advertising Bureau, 2010). Given the fact, that a consumer is located in the region as the gym, namely Get Fit Now!, the location based advertising might trigger the consumer’s interest, and therefore the behavioural intentions to visit the gym or at least to ask for   information about the services. Yoo, Donthu and Lee, (2000) have estimated that advertising positively affects the increase in the positive brand associations and therefore the increase in the brand equity. This implies that the frequency of the viewed advertising directly affects the increase in the cognitive processes of the consumers. This, in turn, drives the memorization of the certain advertisements (Yoo, Donthu and Lee, 2000). Therefore, the frequency of being located in the certain area directly affects the frequency of the viewed advertising. As a result, this is regarded to be a valuable advertisement, since it targets the individuals, who would be interested in visiting the Gym, due to the certain current location. It would b e, however, more valuable and useful, to integrate more of consumer data in the location-based advertising. This implies that simple location might be a limited data for generation of consumer interest in the particular product or service (Xu, Oh and Teo, 2009). This research also implies that the mobile devices are still limited for the receipt of rich multimedia content, which may affect the quality of advertising. Therefore, even though, the consumer might receive the adverts, due to this limitation, they might lack interest in the content of advertising (Xu, Oh, Teo, 2009). As a result, this implies that location-based advertising is a relatively new area, which needs further development in the task of consumer demand’s escalation. Discussion The main challenges that are attributed to   location based advertising imply that it is still new to the customers,so the consumers may be reluctant to utilize this kind of technology. This is mainly associated with privacy and security concerns. Kim et al., (2004) have estimated that for the new users of the innovative technology,   privacy and security are the key issues for concern. However, it is stated that if there is valuable information, which is provided in exchange to the location–related data, the concerns about   privacy and security are diminished (Mobile Marketer, 2012). The main problem lies in the ability to provide the products for the attributed target market, rather than for everyone. Therefore, the technology should be advanced enough in order to provide valuable information to the customers, based on the segmentation data, beyond the simple location. The main role in location based advertising is played by the actual mobile device. However some mobile companies are reluctant to promote  Ã‚   location based advertising (Mobile Marketer, 2012). For instance, it has been estimated that recently, along with the new iOS6 platform, Apple has integrated its own branded maps, instead of Google maps. As a result, a number of glitches were reported within this system that has affected location based advertising in a very negative way (Mobile Marketer, 2012). Conclusion This report was designed in order to demonstrate the role of location based advertising in the modern marketing communication mix. It has been estimated that location based advertising is still in the first stages of development and promotion. This implies that for consumers, this is still regarded as innovative technology. This drives the development of concerns for privacy and security, related to this type of technology. Furthermore, it has been estimated that there is a large potential for location based advertising. However there is supposed to be some advanced technology integrated in order to be able to base the advertising on the segmentation variables, beyond the location. However, it has been estimated that for the small-sized businesses, location based advertising is regarded to be beneficial. Therefore, this type of advertising will be quite advantageous fro Get It Fit Now! Gyms. The main challenges are attributed to the innovative feature of this type of advertising and the inability to target the right customer segments. As a result, the customers do not have the ability to receive really valuable information in exchange for their location data. Another problem relates to the mobile companies that restrict the location based advertising on their devices. References: Bloomberg. (2012). Facebook Working on Location-Based Mobile-Ad Product. Available: bloomberg.com/news/2012-06-18/facebook-readying-location-based-mobile-ad-product.html (Accessed on 9/1/2013) BusinessWeek. (2012). Facebook: The Making of 1 Billion Users. Available: businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users (Accessed on 9/1/2013) Dao T., Jeong S., Ahn H. (2012). A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach. Expert Systems with Applications, Vol. 39, pp. 3731-3739 Evans D. (2008). The Economics of the Online Advertising Industry. Review of Network Economics. Vol. 7, Iss.3, pp. 1446-9022 Humphrey W., Laverie D. (2011). Driving Frequency with Mobile Social Networks and the Mediating Effects of Price and Quota Promotions. IJMM, Winter, Vol.6, Iss.2, pp. 46-60 Internet Advertising Bureau. (2010). Location Based Advertising on mobile. Available: iabuk.net/sites/default/files/white-paper-docs/Location%20Based%20Advertising%20-%20Whitepaper.pdf (Accessed on 9/1/2013) Kim S.S., Malhotra K.N., Agarwal J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, Vol.15, Iss. 4, pp. 336 -355 Kotler P., Armstrong G. (2010). Principles of Marketing. 13th ed., Pearson: USA Mashable. (2012). How to Leverage Location Data for Better Mobile Ads. Available: http://mashable.com/2012/07/09/mobile-advertising-location-data/ (Accessed on 9/1/2013) Mobile Marketer. (2012). Location-based advertising still searching for its place. Available: mobilemarketer.com/cms/news/advertising/13009.html (Accessed on 9/1/2013) Mobile Marketer. (2012). Is Apple screwing up location-based advertising opportunities? Available: mobilemarketer.com/cms/news/advertising/13899.html (Accessed on 9/1/2013) Unni R., Harmon R. (2007). Perceived Effectiveness of Push vs Pull Mobile Location Based Advertising. Journal of Interactive Advertising. Vol.7, Iss.2, pp. 28-40 Xu H., Oh L., Teo H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications. Vol.7., Iss. 2., pp. 154-177 Yoo, B., Donthu N., and Lee S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science. Vol. 28, pp. 195-211

Summit vs. State Supreme Court of Nevada (1985) Essay

Summit vs. State Supreme Court of Nevada (1985) - Essay Example This testimony was offered by the appellant by stating that the victim had previous knowledge of similar acts that formed a foundation for the current case. Summitt was convicted by the grand jury, and the current case is an appeal on grounds of the rape shield law under FRE 412. Issue The issue before the court in the current case is whether the rape shield law allowed the admission of prior sexual experience of the victim as evidence in the case. The court had to determine whether Summitt could introduce the prior sexual experience of his victim as a basis for his defense in the appeal of his conviction. Rule The rule in this case is defined by the Nevada Revised Statute Section 50.090.1, which limits the inquiry into the sexual history of a victim in a rape or sexual assault case. This rule reversed the common law statute of rape cases, where the morality of the victim could have led the assailant to infer consent for sexual acts. Analysis The rape shield law was designed to preve nt the introduction of irrelevant evidence in sexual assault cases, evidence that had the potential to prejudice a jury against a victim in the case. The evidence that is usually barred includes opinions or apparent previous reputations of the victim and prior sexual experience. In the case of Summitt v. The State Supreme Court of Nevada, the rape shield law was used to prevent the appellant from introducing a previous sexual assault on the victim as basis for defense. The appellant tried to claim that since the victim had been subjected to the same assault previously, the victim had prior independent knowledge of the present case. According to common law, a defendant has the right to present witnesses in a case, cross examine them and introduce any history that pertains to the case. But in the case of sexual assault, this history might have no bearing on the case and just prejudice the jury. Therefore, the rape shield law is used to shield the victim from unfair testimony. In this case, the defendant tried to prove that the prior sexual experience of the child could have been used to formulate the evidence in the current case, indicating that the rape shield law should not have been applied. In dissenting, Steffen, a judge, stated that the previous sexual experience of the victim could have been used to make up statements in the current case, and that the lesser court was wrong in excluding reference to the previous assault. Conclusion The decision in the case to reverse the prior ruling and remand the case for a new trial was based on the error by the district court in not admitting the prior sexual experience of the victim in the case. This means that the rape shield law can sometimes act unfavorably for the defendant, since the victim could have prior knowledge that might have bearing in the current case. Discussion The rule in this case impacts different rape and sexual cases. From the decision, it is seen that the rape shield law can be circumvented by a jury if it is evident that the defendant needs the prior sexual experience of the victim in his case. Question 2 Facts Martin Weil unexpectedly passed away, and on investigation, his doctors could not explain the cause of death or the cause of several medical complications that he experienced before his death. One

First Amendment Rights Essay Example | Topics and Well Written Essays - 750 words

First Amendment Rights - Essay Example The freedom of speech and expression has its downside and its negative effects include: discrimination and hatred caused due to religious freedom of expression, obscenity and biased content presented by media and protest against measures that are healthy for the overall society. One of the main reasons due to which the First Amendment was enacted was to protect the right of all religions to exercise their religion in a free manner. The issue with free exercise of religion is that religious groups preach their followers that their religion is superior to other religions and is the best religion. This has resulted in differences among individuals representing different religions and has led to the growth of biased attitudes of followers of one religion for followers of other religion (Basford, 2003, p.386). Another issue is that, Schools and Universities that are backed by religion such as Catholic schools even have students from different religions and these educational institutes ten d to promote their own religion within the educational institute as a result of freedom to exercise religious activities. This coerces followers of one religion to follow the teachings and practices of other religion. Another issue is that while religious teachers of different religions are preaching their followers, they tend to create hatred among their followers for people of different religions. Another reason due to which the First Amendment was enacted was to protect the media from any policies that could restrict their activities and content they use. Media is considered as an important part of the American society as it educates and provides information about day to day events that are taking place within the American society. But media has surely crossed its lines and has misused the freedom it had. Media used to be highly regulated through rules and regulations, scenes that are obscene in nature and information that is biased in nature was not allowed to be aired on media. Today, media openly provides biased information and acts as trial rooms for several issues and try to become the judge of these issues. There have been several instances where national TV channels such as CNN have aired obscenity. For example: The exposure of Jannet Jacson’s nudity on CNN which is a national TV channel (Anderson, 2004, p.1). Another important part of media is Internet and the access to internet has increased with the passage of time. One of the most troubling realities of Internet is the pornographic material that is promoted through it. Internet is used by people of all ages and the population that has gained majority in using internet is teenagers and children. This population tends to access pornographic material which is hampering their mental development. The First Amendment right of protesting against the government for the protection of individual rights has even caused several issues. The main problem caused by this clause is that the citizens might protest the government against making rules and regulations that are beneficial for the society and the government might be held responsible for conducting discrimination if it makes decision in favor of certain part of population, while the same decision might not be in favor of others. For example: the government is trying to use gun

Comparing Two Computer Advertisements Two Computer advertisements Essay Example for Free

Comparing Two Computer Advertisements Two Computer advertisements Essay Whether you like it or not, the media, to a large extent, defines your life and the way you think. It includes television, cinema, radio, video, magazines, books , the internet and newspapers. In this essay I will be taking an analytical look at two computer advertisements that caught my attention in two different newspapers, namely The Guardian, and The Sun. What is amazing is the amount of space taken up by both advertisements. Both adverts can be categorized as advertorials as the companies they represent are describing and promoting their respective products. As the Guardian is a broadsheet and The Sun a tabloid, it goes without saying that each will target a different audience. The content in text A features a computer and tells the reader about the software and hardware that they are trying to sell. The article is written in quite a persuasive style. The Macintosh Performa in text A is advertised in The Sun and makes use of an attention-grabbing heading that is also ambiguous: Difficult. Temperamental. Hard to understand. On a quick glance at the text and looking at the picture of a sullen-looking boy, one is ready to make the association about a boy who is possibly throwing a tantrum. And it is in the ambiguity where the punch-line lies. Unlike the boy who will be tantrumming from time to time, with the Macintosh Performa, theres no frustrating, baffling patience-trying set-up procedures. The layout is really spectacular. The article takes up an entire page. The main text is set out in three columns, relatively densely printed with early paragraphs playing on the implication that both computers and children can be Difficult. Temperamental. Hard to understand. The rest of the text stresses that the Performa is a well-behaved and versatile computer. The text is broken up by the use of two line drawings of the computer and the software. The tone of the text is reassuring, helpful, and stresses accessibility of the Performas functions. The price of the computer is tactically delayed until the third column: The price of the computer start at just à ¯Ã‚ ¿Ã‚ ½1,099. The reader or prospective buyer will at this point feel that it is worth every penny with all its functions. There is also a constitutional reference to the model featured and appears in very small print at the foot of the page. And a list of dealers is also in very small print at the foot of the page. Advertisement B shows a weak distant view of the front of an Aptiva computer. The company that promotes this product is IBM and their logo is located in the right hand corner at the bottom of the page. The complete system is there for the reader to see. I also think that they are trying to tempt the reader as they use a cluster of adjectives: Loud, colourful, fast-moving, enjoyable, stuff The immediate contrast between the two texts is the layout. Unlike text A, that has three columns, text B has no columns, only paragraphs with sub-headings. And this makes the advert appear dull and unattractive to the readers. But then again, the audience in this case is different to that of text A. As this advertisement appears in the broadsheet newspaper, its readers are usually keen business people and the emphasis is not so much on entertainment but on efficiency and cutting edge technology. Therefore, when the price 1,799 is quoted the reader will not be surprised at all. However, a touch of humor is added when OK, maybe not for dogs. appears in very small print next to the price. This humorous note may have been included to discourage readers from dwelling on the price. Reference to the model featured appears in a very small print at the foot of the page. The heading is fairly conventional, using bold, white lettering against a black background. The main text is set out in paragraphs and the word Stuff is repeated in the large 5 sub-headings. The tone of the text is light-hearted, whimsical, with a joke in each of the first two sections. You can also see the TOYS R US logo under the photo of the computer which tells you they are the outlets for the new Aptiva. Both advertisements use persuasive techniques for example, repetition in text B the word stuff. The word stuff gives it a more colloquial style. Of the two advertisements I liked the Performa more as it appears to be very user friendly: As soon as you plug it in, the Performa can run, However, it needs to be said, that when you buy an Aptiva, you buy into a new lifestyle.